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In July 2024, Google will update the definition of United States (US) election ads to include ads that feature any of the following:
- A current officeholder or candidate for an elected federal office. This includes federal offices such as that of the President or Vice President of the United States, members of the United States House of Representatives or United States Senate;
- A current officeholder or candidate for a state-level elected office, such as Governor, Secretary of State or member of a state legislature;
- A current officeholder or candidate for a US territory-level elected office, such as Governor or a member of a territory legislature;
- A federal, state or territory-level political party; or
- A state or territory-level ballot measure, initiative or proposition that has qualified for the ballot in its state or territory.
All advertisers wishing to run US election ads must be verified by Google. To run US election ads in the United States, advertisers must complete election advertising verification.
For more information, please refer to the Google Ads Political content policy.
(Posted on 1 July 2024)