Update to Healthcare and medicines policy (April 2023)

Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

In April 2023, Google will update the Sweden country-specifics of the Healthcare and medicines policy to allow certified telemedicine providers to promote online pharmacy services. As a result, LegitScript certified telemedicine providers may apply for healthcare related advertising.

Sweden

Product

Allowed?

Online pharmacies

Allowed with limitations

Google allows the promotion of online pharmacies in two cases:

Pharmacies that are registered with the Swedish Medical Product Agency
Telemedicine providers that are accredited by LegitScript’s LegitScript Healthcare Merchant Certification and Monitoring Programme, which offers telemedicine certification to websites that provide virtual healthcare services and facilitate prescribing.

Advertisers must not promote prescription drugs in their ads, landing pages and keywords. Learn more or apply for LegitScript certification. Advertisers must also be certified with Google. See how to apply.

(Posted March 2023)

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