Auto ads offer a simple and innovative way for you to monetise your content. With Auto ads, you place one piece of code on all pages across your site. Auto ads will then scan your site and automatically place ads where they’re likely to perform well and potentially generate more revenue.
Benefits of Auto ads
The benefits of Auto ads include:
- They potentially increase your revenue. Auto ads analyse your pages and find new places to show ads based on your layout, content and existing Google ads.
- They're easy to use. You only need to place one piece of ad code to get started. After that, you can make all the changes that you want in your AdSense account.
- They adjust automatically. Auto ads will automatically adjust to any changes that you make to your site and ad settings, including updates to existing pages and the creation of new ones
- They let you tailor ads to your site. Auto ads settings give you control over where ads appear on your site.
- They're mobile friendly. Auto ads automatically adjust to every screen size.
How Auto ads work
Auto ads use Google's smart technology to:
- Understand your page structure
- Detect any existing Google ads on your page.
- Automatically place new ads based on different elements such as your page layout, the amount of content on your page and your existing Google ads.
If you make a change to your site, we'll detect it, reanalyse your page and place ads accordingly.
If you'd like Google to automatically place ads on your AMP pages, you can use Auto ads for AMP.
Formats of Auto ads
There are several ad format types available for Auto ads, including intent-driven, overlay and In-Page.
Intent-driven formats
Intent-driven formats automatically place links, anchors or chips that show ads on your pages. The intent-driven formats available for Auto ads are:
- Ad intents automatically places links, anchors and chips with ads into existing text and pages on your site related to your content.
Overlay formats
Overlay ads are placed over a page's content without affecting its layout. The overlay formats available for Auto ads are:
- Anchor ads stick to the top or bottom of the user's screen and are easily dismissible. These ads mainly serve on mobile but can appear on desktop too.
- Vignette ads are full-screen ads that appear between page loads and can be skipped by users at any time.
- Side rails are ads that stick to the sides of your pages when they're viewed on widescreen devices, such as desktops.
In-Page formats
In-Page ads are placed within areas of a page based on the page's layout and amount of content. The In-Page formats available for Auto ads are:
- Banner ads appear within the main content of your pages. They can be display ads or native ads.
- Multiplex ads are a type of native ad format that serve multiple ads in a grid.
- Related search for Auto ads lets you show your users search terms that are related to the content of the page that they're viewing.