Tips for tracking and improving ad revenue

Top tips from our AdSense specialists who work with publishers of all sizes:

• Ensure that your website has a positive user experience

  User experience (UX) can make or break your website’s success. With many other websites offering similar services, it’s important to differentiate your website in the eyes of your users by providing a better experience.

• Develop a multi-screen strategy

  It’s clear that mobile is growing rapidly. Make sure that you have a mobile strategy for your website.

• Experiment with A/B tests

  Running an experiment allows you to compare one of your ad settings against a variation of that setting to see which performs better. Experiments help you to make informed decisions about how to configure your ad settings, and can help you to increase your earnings.

• Get ideas to improve your account performance

  'Opportunities' is an entire section dedicated to helping you improve your account performance. You can think of it as a personal assistant who customises opportunities for your account.

• Integrate your AdSense account with Google Analytics

  Google Analytics is a powerful tool that helps you better understand your website visitors and define the right strategy for your website. By integrating AdSense with Analytics, you can improve your ad performance and your users' experience.