A decline in page views is caused by a decrease in traffic to your sites. Here's how to verify that a decline in page views is the cause of the earnings drop:
The example above shows earnings declining along with page views.
Traffic issues
Traffic issuesTry to find out what's causing the decrease in traffic, and take steps to drive more traffic to your sites.
How to check
Page views metric
- Create a report, and select the Page views metric.
Google Analytics data
- Check your site's Google Analytics data to see if there have been any changes in your referral traffic. Learn how to leverage Google Analytics to track your traffic.
How to fix
Increase traffic to your site
- Follow these best practices for site optimisation to increase traffic.
- Review these tips to increase traffic to your site.
Understand traffic to optimise your traffic source
- Understand your traffic sources and users using custom channels and URL channels or Google Analytics. This helps to see how users are reaching your site, and whether you can optimise your traffic sources. You can also make educated decisions about sources that appear to be sending invalid traffic.
- Understand your visitors with the traffic source breakdown. This helps you better understand where your visitors come from, so you can make informed decisions about your content.