On January 1, 2026, Indiana, Kentucky, and Rhode Island will have privacy law provisions coming into effect, namely Indiana Consumer Data Protection Law, Kentucky Consumer Data Protection Act, and Rhode Island Data Transparency.
Google's approach in these states is similar to that of existing US states with active comprehensive laws. Activating Restricted Data Processing (RDP) mode turns off ad personalization, which may assist publishers in honoring opt-outs for targeted advertising and avoiding activities that could be considered a "sale" or "sharing" of user data.
Publishers can also choose to send RDP via GPP National v2, which supports these new states.
Please note that publishers should still work with their legal teams to understand if RDP is the appropriate solution for their compliance. Publishers who currently leverage the RDP should work with their legal teams to understand if they should expand their use of RDP in additional states.