About vignette ads

Vignette ads are full-screen ads that appear between page loads and can be skipped by users at any time.

• By default, vignette ads appear when a user clicks on a link on your site.
• You can allow additional triggers for vignette ads to help you capture more revenue from engaged users with minimal disruption to their experience.
• You can decide how often vignette ads are shown to your users by choosing the frequency for your vignette ads.

Mobile example:

Desktop example:

Additional triggers for vignette ads

When you turn on vignette ads, you're automatically opted into a suite of additional triggers that allow vignettes to appear based on specific user interactions. Additional triggers are optional. If you don't want to allow them, you can opt out of additional triggers.

Additional triggers show vignette ads when a user:

• Unhides a tab/window (for example, when they revisit a tab/window after going to another tab/window, revisit a tab/window after unlocking the device screen, or maximize a window after minimizing it)
• Clicks the browser's navigation bar (desktop only)
• Opens a page within the same site in a new browser tab and then switches to that tab.
• Reaches the end of a page's main article element and either they start scrolling back up, or 5 seconds elapse on mobile or 10 seconds on desktop.
• Is inactive for at least 30 seconds followed by user interaction (the timer starts after the last user interaction–for example, a scroll or click).
• Navigates backward using their browser's back button on supported browsers (currently Chrome, Edge, and Opera).

Quick start

Get started by turning on vignette ads for your site.

Turn on vignette ads

Turn on vignette ads

1. Sign in to your AdSense account.
2. Click Ads.
3. In the table of all your sites, click Edit next to your site. Your site opens in the ad settings preview.
   Tip: You can use the preview to try out different ad settings before your Auto ads go live.
4. Under "Ad settings", turn on Auto ads.
5. Under "Overlay formats", make sure the Vignette ads option is selected.
6. Click Apply to site.
7. Choose your save option:

   • Click Apply now, then Save, to immediately apply your Auto ads settings to your site.

     Or

   • Click Run experiment first, then Run experiment, to test your Auto ads settings.

     AdSense will run an experiment on 50% of your site's traffic for 90 days. The experiment will finish when we've collected enough data. Learn more about Auto ads experiments.

Opt out of additional triggers

If you don't want to allow additional triggers, you can opt out:

1. Sign in to your AdSense account.
2. Click Ads.
3. In the table of all your sites, click Edit next to your site. Your site opens in the ad settings preview.
4. Click Overlay formats.
5. Click Advanced settings, then uncheck Allow additional triggers for vignette ads.
6. Click Apply to site.

Track the performance of vignette ads

1. Visit the Reports page in AdSense.
2. Create a custom report.
3. Click filter , click Ad format, and then select Vignette.
4. Click Apply.