Confirmed click is applied when a Google Ads system determines that the ads on your site are generating unintended clicks. You can use this breakdown to understand if a site or ads are creating unintended clicks because of where you’ve placed ads on your site. Learn more about confirmed click.
Note: This breakdown is only available for reports starting on or after 27 June 2025.
Values
- Applied: Confirmed click is on and impacting your ads.
- Not applied: Confirmed click is not on or impacting your ads.
Data discrepancies
You might encounter discrepancies between the data in your reports and your Policy centre due to the following:
- Time zone settings: Policy centre data is consistently presented in the Mountain View Time Zone (MTV). To minimise any potential differences when comparing data, we recommend changing your reporting time zone to MTV.
- Severities and domains: Reporting summarises the effects of policy impacts by showing the highest severity. For example, a site with both warnings and restricted ad serving will be reported as having restricted ad serving.
Reporting is typically more granular than the Policy centre, so you might see differences in how domains are displayed. For instance, example.com in the Policy centre might appear as both example.com and example.com in reporting.