You can use this breakdown to understand the origins of your page traffic. It categorises traffic based on whether it arrived directly to your page, or from popular and classified platforms.
Values
- Direct: Traffic that arrived at your page directly or there was no source specified.
- Other: Other traffic sources that are not yet specifically classified.
- Bing: Traffic acquired from a Bing domain (e.g. bing.com).
- Facebook: Traffic acquired from a Facebook domain (e.g. facebook.com).
- FMKorea: Traffic acquired from an FMKorea domain (e.g. fmkorea.com).
- Google: Traffic acquired from a Google domain (e.g. google.com).
- Instagram: Traffic acquired from an Instagram domain (e.g. instagram.com).
- Naver: Traffic acquired from a Naver domain (e.g. naver.com).
- TheQoo: Traffic acquired from a TheQoo domain (e.g. theqoo.net).
- X (Twitter): Traffic acquired from an X (formerly known as Twitter) domain (e.g. x.com)
- Yahoo: Traffic acquired from a Yahoo domain (e.g. yahoo.com).
- YouTube: Traffic acquired from a YouTube domain (e.g. youtube.com).
- Unknown: Traffic source could not be determined.
Notes:
- The traffic source breakdown is only available for reports starting on or after 21 July 2025.
- This breakdown is only fully compatible with AdSense for Content (AFC). Traffic source coverage for AdSense for Search (AFS) traffic is limited. We don't advise using this breakdown on the AFS part of your inventory.