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Brand safety

Use Saved searches and alerts in the Ad review center

Saved searches in the Ad review center help you stay on top of ad quality by letting you create and store specific search criteria. You also have the option to enable alerts so that you receive email notifications when saved search criteria are met.

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About Saved searches and alerts

Instead of repeatedly applying the same filters, you can set up customized searches using any of the eligible Ad review center filters.

Once you've set up a Saved search, the system will continuously monitor incoming ad traffic. If any ad matches your saved search criteria and cumulatively meet a minimum impression threshold, you'll receive email notification. This allows you to quickly identify and resolve low-quality ads, protecting both your user experience and brand reputation.

Create a Saved search

Note: To create a Saved search, the Status needs to be "Unreviewed", as you can't save searches when the ad status is "Allowed" or "Blocked".
  1. Sign in to your AdSense account.
  2. Click Brand safety.
  3. Click your product. For example, click Content for AdSense for Content ads.
  4. Click Ad review center.
  5. Select the eligible filters you want to add to the Saved search.
    Note: Not all filters are eligible to create a Saved search. Refer to the list below of eligible filters.
  6. Click the Saved search icon.
  7. Enter a name for your saved search.
  8. If you’d like to add an alert, click Enable alerts.
    • Set the required impressions. Specify the minimum number of impressions ads need to get before an email alert is sent. Note: It's the total of all impressions for ads that match your saved search.
    • Add the recipient who you want to receive the email alerts. You can add more than one recipient. Email alerts are sent daily once the impression threshold is reached.
  9. Click Save.

Example of "Save search" in the ad review center of AdSense

Eligible Ad review center filters

You can create a Saved search using one or more of the following eligible Ad review center filters:

  • Advertiser app
  • Advertiser name
  • Publisher domain
  • General category
  • Sensitive category
  • Ad network
  • Size
  • Language
  • Ad type
  • Text
  • Custom labels

Find an existing Saved search

Use the "Saved search" filter to find all your saved searches quickly. This helps you to review ads more efficiently and target your monitoring.

  1. Sign in to your AdSense account.
  2. Click Brand safety.
  3. Click your product. For example, click Content for AdSense for Content ads.
  4. Click Ad review center.
  5. Click in the “Filter or search” box, and select Saved searches filter.
  6. Select the name of your saved search. Alternatively, you can access your saved search by entering the saved search name directly into the “Filter or search” box.

Example of "Saved searches" in the ad review center of AdSense

Manage your Saved searches

The “Manage saved searches” page displays a filterable table containing all saved searches for the account. This table includes the saved search name, filtering criteria, and alert status.

You can update or delete an existing Saved search.

  1. Sign in to your AdSense account.
  2. Click Brand safety.
  3. Click your product. For example, click Content for AdSense for Content ads.
  4. Click Ad review center.
  5. Click in the “Filter or search” box, and select Saved searches filter.
  6. Click Edit searches.
  7. If you want to update a Saved search, click Edit Edit next to the Saved search name.
    • To edit the Saved search, make the modifications, and then click Apply. You can change the required impressions threshold or recipients email.
    • To remove the Saved search, click Delete search, then click Delete to confirm.

Example of managing "Saved searches" in the ad review center of AdSense

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