June 2, 2025
On June 2, 2025, we'll add a "Deprecated" label to the Additional ad technology vendors opt-out control. Then, beginning July 7, 2025, we'll remove the control from AdSense Blocking controls.
The Additional ad technology vendors opt-out control, which enabled publishers to block additional third-party ad technology vendors used by advertisers from buying their ad slots, has become obsolete. The control no longer provides publishers with useful privacy or brand safety functionality.
No action is required from publishers. To manage ad technology vendors in regulatory regions, please continue to use your consent management platform (CMP) to collect and manage user consent as necessary.
