Ad choice control ("Choosing the type of ad you want to show") is deprecated and has been removed from the European message settings in Privacy & messaging. We encourage you to use the IAB TCF framework for collecting and communicating users' consent decisions in the EEA, UK, and Switzerland. If you wish to serve some users personalized ads, and other users non-personalized ads, AdSense asynchronous ad tags offer publishers a way to trigger the serving of non-personalized ads on a per-page basis. Learn more about ads personalization settings in Google’s publisher ad tags.
Account level control for non personalized ads is deprecated from Privacy & messaging
May 19, 2025
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