The "Authorized Buyers" page gives you insight into the authorized buyers that are bidding on the inventory on your site. The most common authorized buyers include ad networks, trading desks, and demand-side platforms (DSPs). You can use the bidding controls in your account to allow or block certain authorized buyers.
Authorized buyers are organized by their parent and child relationship. Parent authorized buyers have their own bidding technologies, whereas their child authorized buyers use the parent’s bidding technology.
Note: If you block an authorized buyer it might have a negative impact on your revenue. This is because the blocked buyer won't compete in the auction on your site, and therefore won't drive up potential earnings for your ad inventory.
How to allow or block an authorized buyer
- Sign in to your AdSense account.
- Click Brand safety.
- Click Content, then Blocking controls.
- Click Authorized Buyers.
- In the list of authorized buyers, use the controls
to allow or block a parent or child authorized buyer.
Tip: Use the search and/or filter to find a specific authorized buyer.Changes will take effect in about one hour.