Today, we're announcing a new display ads option for the ad intents format. You can now choose to either show display ads in your ad intents, or search ads with display ads as backup when search ads aren't available. If you're already using ad intents, we've automatically set your ad intents setting to "Show search ads with organic search results".
As a reminder, ad intents places links, anchors and chips into existing text and pages on your site related to your content. When a user interacts with a link, anchor, or chip, it opens a dialog that shows users relevant, organic search results with ads. Note that display ads and search ads have different revenue shares. When users click on display ads in ad intents you receive the AdSense for content revenue share. Learn more about how you earn from ad intents.
Opt in to show display ads in ad intents
To opt in to showing display ads in ad intents, follow these steps:
- Sign in to your AdSense account.
- Click Ads.
- In the table of all your sites, click Edit
next to your site. Your site opens in the ad settings preview.
- Under "Ad settings", make sure Auto ads is turned on.
- Click Intent-driven formats, and check the Ad intents checkbox.
- Under "Advanced settings", select Always show display ads with organic search results.
- Click Apply to site.
next to your site. Your site opens in the 