For AdSense for Search ads, you can control your Auto optimise settings at the account level. To turn on Auto optimise for your search ads, follow the steps below.
- Sign in to your AdSense account.
- Click Optimisation
Experiments.
- Click Auto optimise for search ads.
- On the 'Auto optimise for search ads' page, select Auto optimise on. Google will automatically run experiments on your formats and settings.
- Select the Auto apply tick box, if you want Google to automatically apply the experiment winner for you.
- Click Save settings.
Notifications
You'll see a notification in your account when Auto optimise starts running an experiment. You'll receive an email every time an experiment finishes and there's a decision required from you. Or, if you've allowed Google to apply experiment winners for you, you'll be notified of the changes that have been applied. Learn how to change your email preferences.