Improvements to Auto optimize

We’ve heard from many of you that you want more control over the optimization experiments that Google runs for you. That's why we're happy to announce we've updated the Auto optimize feature so that you can now configure it at the site level.

We'll be rolling out these changes over the next few weeks. When we update your account, we'll apply your existing Auto optimize settings to all your sites. For example, if you currently have "Auto optimize on", your sites will also Auto optimize turned on. If you want to make any changes, you can customize Auto optimize for your site.

What's new?

• Auto optimize has moved from the Experiments page. You now manage Auto optimize experiments on the Ads page in your AdSense account.
• You can control your Auto optimize settings at the site level. This means that for each of your sites you can choose whether to turn on Auto optimize.
• We've changed the "Suggestions only" option into a checkbox called "Auto-apply experiment winner". Now, when you turn on Auto optimize, you can optionally allow Google to automatically apply the experiment winner for you.
• We've added an "Auto optimize" column to the table of your sites on the Ads page so you can easily check which of your sites have Auto optimize turned on.
• Going forward, when you add a new site to your AdSense site list, Auto optimize will be turned on with "Auto-apply experiment winner" selected, 50% traffic, and no blocked experiments by default. If you don't want to use Auto optimize on your new site, you can turn it off.