Customise Auto optimise experiments for your search ads

Auto optimise settings give you more control over the optimisation experiments that Google runs on your behalf. You can customise Auto optimise settings for your search ads.

On this page

• Select traffic
• Block a style
• Block an experiment

Select traffic

This setting lets you select the percentage of your users that you want to show optimisation experiments to.

To select your traffic percentage:

1. Sign in to your AdSense account.
2. Click Optimisation, then Experiments.
3. Click Auto optimise for search ads.
4. In the 'Select traffic' section, use the slider to select the percentage of your traffic that you want Auto optimise to run experiments on.
   Tip: We recommend selecting at least 5% of your traffic.
5. Click Save settings.

   Your changes are applied to future experiments.

Block a style

You can use this setting to remove an ad style that you don't want Auto optimise experiments to run on.

To block an ad style:

1. Sign in to your AdSense account.
2. Click Optimisation, then Experiments.
3. Click Auto optimise for search ads.
4. In the 'Blocked ad styles' section, click Block a style.
5. Select the ad style that you want to block.
6. Click Confirm.
7. Click Save settings.

   Your changes will be applied to future experiments.

Block an experiment

You can use this setting to remove the optimisation experiment types that you don’t want on your site.

To block an experiment type:

1. Sign in to your AdSense account.
2. Click Optimisation, then Experiments.
3. Click Auto optimise for search ads.
4. In the 'Blocked experiments' section, click Block an experiment.
5. Select the types of experiments that you want to block.
6. Click Confirm.
7. Click Save settings.

   Your changes will be applied to future experiments.