Customize Auto optimize experiments for your search ads

Auto optimize settings give you more control over the optimization experiments that Google runs on your behalf. You can customize Auto optimize settings for your search ads.

On this page

• Select traffic
• Block a style
• Block an experiment

Select traffic

This setting lets you select the percentage of your users that you want to show optimization experiments to.

To select your traffic percentage:

1. Sign in to your AdSense account.
2. Click Optimization, then Experiments.
3. Click Auto optimize for search ads.
4. In the "Select traffic" section, use the slider to select the percentage of your traffic you want Auto optimize to run experiments on.
   Tip: We recommend selecting at least 5% of your traffic.
5. Click Save settings.

   Your changes are applied to future experiments.

Block a style

You can use this setting to remove an ad style that you don't want Auto optimize experiments to run on.

To block an ad style:

1. Sign in to your AdSense account.
2. Click Optimization, then Experiments.
3. Click Auto optimize for search ads.
4. In the "Blocked ad styles" section, click Block a style.
5. Select the ad style you want to block.
6. Click Confirm.
7. Click Save settings.

   Your changes will be applied to future experiments.

Block an experiment

You can use this setting to remove the optimization experiment types that you don’t want on your site.

To block an experiment type:

1. Sign in to your AdSense account.
2. Click Optimization, then Experiments.
3. Click Auto optimize for search ads.
4. In the "Blocked experiments" section, click Block an experiment.
5. Select the types of experiments you want to block.
6. Click Confirm.
7. Click Save settings.

   Your changes will be applied to future experiments.