Notification

Please make sure that you visit Your AdSense Page, where you can find personalised information about your account to help you succeed with AdSense.

Opportunities and experiments

Turn on Auto optimise for your site

For AdSense for Content ads, you can control your Auto optimise settings at the site level. To turn on Auto optimise for one of your sites, follow the steps below.

  1. Sign in to your AdSense account.
  2. Click Ads.
  3. In the table of all your sites, click Edit Edit next to the site for which you want to turn on Auto optimise. Your site opens in the 'Ad settings preview'.
  4. Click Auto optimise.
    Note: AdSense doesn't show a preview of your site when you select the Auto optimise tab.
  5. In the 'Auto optimise' section, turn on Auto optimise. Google will automatically run experiments on your formats and settings.
  6. Select the Auto-apply experiment winner tick box, if you want Google to automatically apply the experiment winner for you.
  7. Click Apply to site.
  8. Choose your save option:
    • Click Apply now, then Save, to immediately apply your Auto ads settings to your site.

      Or

    • Click Run experiment first, then Run experiment, to test your Auto ads settings.

      AdSense will run an experiment on 50% of your site's traffic for 90 days. The experiment will finish when we've collected enough data. Learn more about Auto ads experiments.

    Note: Testing your ad settings won't impact your Auto optimise changes.

Notifications

You'll see a notification in your account when Auto optimise starts running an experiment. You'll receive an email every time an experiment finishes and there's a decision required from you. Or, if you've allowed Google to apply experiment winners for you, you'll be notified of the changes that have been applied. Learn how to change your email preferences.

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