Offerwall messages allow your site visitors to choose alternative ways to support your site and gain access to your content, such as viewing a rewarded ad.
To get started and create your Offerwall message, complete the following steps to display your Offerwall message on your site.
Quick start
Get started by creating an Offerwall message.
Instructions to create an Offerwall message
Complete the following steps to display an Offerwall message on your site:
- Sign in to your AdSense account.
- Click Privacy & messaging.
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Create a new message. On the Offerwall message type card:
- Click Create if this is your first Offerwall message.
- Click Manage if you've previously created an Offerwall message. Then, click Create message.
- Select the sites on which this Offerwall will be displayed:
- Click Select sites.
- Select the desired sites.
- Click Confirm.
- (Optional) To include or exclude certain pages in the Offerwall, click Add URLs, select Add page inclusion or Add page exclusion and enter the URLs.
- Select one or more languages in which this Offerwall will be displayed.
- In the 'Metering' section, set the threshold to determine how often to show the Offerwall message (for example, show after two page views).
- In the 'User choices' section, turn on and configure the choices that you want to display on this Offerwall, including any related entitlements that you want to grant when the choice is selected. Turn off any choices that you don't want to display.
- (Optional) Edit and format the message to match your editorial and visual standards.
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When you're ready, click Publish. Alternatively, click Save draft to save a draft of the message.
Frequently asked questions (FAQ)
You can choose which pages to include or exclude in your Offerwall. During Offerwall creation, select from the following options:
- Add page inclusion: Specify certain pages to include in the Offerwall. Setting up page inclusions automatically excludes all other pages (for example, if you only want the Offerwall to appear on one section of your site).
- Add page exclusion: Specify certain pages to exclude from the Offerwall. Site visitors will always be able to visit these pages without viewing an Offerwall.
Note that:
- If you don’t add any inclusions, the Offerwall will apply to your entire site.
- Page exclusions apply after and override inclusions. This means exclusions should be added if you have pages or specific sections within the included site that you’d like to exclude.
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The Privacy & messaging testing parameter
fc=alwaysshowwill not enable rendering on pages that have been excluded.
The following example shows how a specific URL can be used to broadly or narrowly include or exclude pages in an Offerwall.
If you enter example.com and specify the following page inclusion and page exclusion:
path-include /articles/page-exclude /articles/my-public-article
Then (assuming that you don't have subdomains configured underneath example.com):
- Offerwall will not display on either
example.com/other/orexample.com/other. - Offerwall will display on
example.com/articles/oneandexample.com/articles/one. - Offerwall will not display on either
example.com/articles/my-public-articleorexample.com/articles/my-public-article.
For more details about showing user messages on specific URLs, review user messages on sites and subsites.
2, the Offerwall will be shown to a site visitor after they have viewed two non-excluded pages on your site.