Ad intents is an intent-driven format that places links, anchors and chips with ads into existing text and pages on your site related to your content.
How it works
Ad intents works by scanning your pages for opportunities to help your users find something that they might be looking for. Based on your content and what your users may be interested in, ad intents automatically:
- converts existing text on your page into links. Learn more about ad intent links.
- places anchors that appear at the bottom of your page. Learn more about ad intent anchors.
- places chips at the end of paragraphs on your page. Learn more about ad intent chips.
When a user interacts with a link, anchor or chip, it opens a dialogue that shows the user ads related to your content, helping increase your earnings. When a user closes the dialogue, they remain on the same page on your site.
How you earn from ad intents
You get paid if a user clicks on any of the ads in the dialogue. You receive the AdSense for Content revenue share.
Opt in to ad intents
- Sign in to your AdSense account.
- Click Ads.
- In the table of all your sites, click Edit
next to your site. Your site opens in the ad settings preview.
Tip: You can use the preview to try out different ad settings before your Auto ads go live. - Under 'Ad settings', make sure that Auto ads is turned on.
- Click Intent-driven formats, and tick the Ad intents tick box.
- (Optional) Under 'Select how ad intents appears on your site', you may opt out of either ad intent links, ad intent anchors or ad intent chips by unticking the applicable tick box.
- Click Apply to site.
Note: Ad intents may not appear on your eligible pages immediately.
Track the performance of ad intents
To view the earnings from your intent-driven formats:
- Visit the Reports page in AdSense.
- Create a custom report and add the 'Ad format' breakdown.
- Click Edit metrics
FAQs
Can I exclude ad intents from certain parts of my page?
Yes. You can use the google-anno-skip class to stop ad intents (links, anchors and chips) from showing in specific areas of your page.
- To stop ad intent links or chips from showing in a section, add the
google-anno-skipclass to the HTML element that holds that section.Example
<div class="my-class-1 my-class-2 google-anno-skip">
<p>Google Pixel 6.</p>
<p>Pixel 6 is Google's most successful smartphone launch yet.</p>
</div> - To stop ad intent links, anchors and chips from showing on your entire page, add the
google-anno-skipclass to your page's<body>tag.Example
<body class="my-class-1 my-class-2 google-anno-skip">
<p>Google Pixel 6.</p>
<p>Pixel 6 is Google's most successful smartphone launch yet.</p>
</body>
These options let you control where ad intents appear on your pages.
Which of my pages are eligible for ad intents?
Any page with sufficient commercial text content is eligible. Because ad intents generate terms based on content, content-rich pages will generate more relevant terms, resulting in better performance.
I believe that my page is eligible, why am I not seeing ad intents?
Although a page might be eligible, we only show ad intents when we believe they are relevant enough to the content and context of why someone might be reading your content. Ad intents also take steps to avoid adult content and content with sensitive connotations from being suggested.
Should I add additional mentions of products or other commercial opportunities to my pages to increase the number of ad intents shown?
No. You should avoid the unnecessary, repeated use of keywords which don’t add value to your site. Google will take action against sites that don’t add any value to users. As a reminder, AdSense publishers are required to adhere to the Google Publisher Policies, which include the Spam policies for Google web search.
Can I run experiments on ad intents?
Yes, you can run experiments that enable or disable ad intents.