You can check the performance of your H5 Games Ads by running an 'Ad format' report in your AdSense account.
- Sign in to your AdSense account.
- Choose how you'd like to generate your report:
- To have AdSense automatically generate your report, go to: https://google.com/adsense/new/reporting/?ag=date&dd=1YadpresentationY2YMANUAL_REWARDEDYRewardedYMANUAL_INTERSTITIALYInterstitial
-
To generate the report yourself:
- Click Reports.
- Click Filter
and select Ad format.
- In the table select the 'Interstitial' and 'Rewarded' formats.Note: These formats are reserved for H5 Games Ads and won't include metrics from formats such as vignettes or Google Ad Manager web interstitials.
- Click Apply.Note: For the rewarded format, the clicks metric captures both physical clicks and engaged views. This means that you should take care with any derived metrics (e.g. click-through rate (CTR), cost per click (CPC), etc.) for this format as they might be misleading.
Also, use caution when analysing clicks and/or click-derived metrics for your entire account if you use the rewarded format. We recommend that you use the 'Ad format' breakdown in your reports.
Tip: If you want more customised performance breakdowns such as checking the performance per game category (e.g. casual vs. hyper-casual games) or traffic source (e.g. organic vs. paid traffic), you can create custom channels.