This article describes how to use blocks to control the serving of ads associated with guns and firearms to your site, using various methods, such as general category blocks, advertiser URL blocks and the Ad Review Centre.
On this page
Note: Sensitive category blocks don’t include guns and firearm ads.
General category blocks
To use the general category blocks to control the guns and firearms ads that you have on your site:
- Sign in to your AdSense account.
- Click Brand safety.
- Click your product. For example, click Content for AdSense for Content ads.
- Click Blocking controls.
- Enter the name of the site that you want to set the block on and click Search.
- Navigate to Business & Industrial , and then Security Equipment & Services.
- Select Guns & Firearms.
Advertiser URL blocks
Use advertiser URL blocking to control ads leading to domains related to guns and firearms—if you know what those domains are.
Blocks in the Ad Review Centre
Use the Ad Review Centre to find and block specific guns and firearm ads that you have on your site.
