Notification

Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

Create a US state regulations message

After you add your sites to AdSense, complete the following steps to create the US state regulations message that you want to display to site visitors viewing your sites in applicable states.
Make sure you've placed the AdSense code on your site.
Messages may not be eligible to show on web if the referrer-policy isn't configured to share the "Referrer" header on cross-origin requests. Ensure that your referrer policy allows cross-origin sharing (for example, strict-origin or strict-origin-when-cross-origin).
  1. Sign in to your AdSense account.
  2. Click Privacy & messaging.
  3. Create a new message. On the US state regulations message type card:

    • Click Create if this is your first US state regulations message.
    • Click Manage if you've previously created a US state regulations message. Then, click Create message.
  4. Select the sites in which this message will be displayed:
    1. Click Select sites.
    2. Select the desired sites.
    3. Click Confirm
  5. Select the default language in which this message will be displayed. You can choose from English, Spanish, or Spanish (Latin America/es-419).
  6. In the "Targeting" section, select one of the following options:
    • To target all current and future US states with Privacy & messaging support, turn on the "All current and future supported US states" toggle.

    • To manually select specific states, turn off the "All current and future supported US states" toggle. Then, check or uncheck the state checkboxes to ensure the message only appears in the US states you want.

  7. In the "Message name" field, enter a descriptive message name that will help you identify the message later. The name is shown only in the Privacy & messaging page and won't be visible to users.
  8. (Optional) Edit and format the message to match your editorial and visual standards.
  9. When you're ready, click Publish. Alternatively, click Save draft to save a draft of the message.
The US state regulations message type doesn't support Accelerated Mobile Pages (AMP). If you turn on this feature, it displays a privacy message on your site, but it does not show a message on the AMP version of your site.

US state regulations settings

To access the US state regulations settings, click Privacy & messaging, and then Settings on the US state regulations message type card.

  • The "Review your ad partners" control: Allows you to choose the ad partners (also referred to as "ad technology providers") that you want to use to serve ads to eligible users in the applicable US states.
  • Information about how to manage restricted data processing via ad requests: You can restrict data processing at an ad request if you don’t want to restrict data processing across your account.

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