Apps

Hide or show an app in AdMob

Next: Set frequency caps for apps or ad units

This information is for AdMob users only. AdMob is a mobile app advertising platform for app developers.

Where you can control your ad experience: If you were hoping to find information about managing and updating what information Google uses to show you ads, then we recommend you:

Read how to block certain ads
Visit My Ad Center to control the information that Google uses to show you ads.

This article explains how you manage app visibility in AdMob in order to show or hide apps in your app list.

About app visibility

Note: Once you set up an app in AdMob, you can't delete it. Instead, you can remove ad units to ensure your app is no longer monetizing with AdMob.

Changing the visibility of an app affects where the app can be seen in AdMob. Hidden apps don't appear in your list of apps. You can identify a hidden app by the icon Visibility off beside its name.

Note: If you also use Google Ad Manager, changes to app visibility in AdMob will also apply in Google Ad Manager.

For example, if you update the status of an app to "Visible" in AdMob, it will update to "Visible" in Google Ad Manager.

App visibility does not affect ad serving, revenue, or reporting and doesn't delete your app. Hidden apps may continue to generate revenue, stats, and analytics.

Hide a visible app

If you want to hide an app from your list, you need to set the visibility to Hide. Complete the following steps:

Sign in to your AdMob account at https://admob.google.com.
Click Apps in the sidebar.
Click View all apps.
Check the checkbox beside the app(s) you want to hide.
Click App visibility.
Select Hide. A dialog box appears.
Click Hide again. The selected apps will no longer appear in your list.

Show a hidden app

If you want to show an app you've previously hidden, you need to set the visibility to Show. Complete the following steps:

Sign in to your AdMob account at https://admob.google.com.
Click Apps in the sidebar.
Click View all apps.
In the top right corner, select All apps to view all of your apps or select All hidden apps to view all of your hidden apps. Remember that a hidden app has the icon beside the app name.
Check the checkbox beside the app(s) you want to show.
Click App visibility.
Select Show.

A dialog box appears.
Click Showagain. The selected apps will appear in your list.

Check visibility of apps

If you want to check which apps are hidden or visible, complete the following steps:

Sign in to your AdMob account at https://admob.google.com.
Click Apps in the sidebar.
Click View all apps.
In the top right corner, select the option you'd like to view: All apps, All visible apps, or All hidden apps.

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