As you’re reviewing data in AdMob reports, it's important to consider the data retention policies, which impact how long data is stored for each report. For long-term analysis of user behavior, seasonality, or historical performance, you should proactively export any data you wish to keep beyond the report’s data retention period.
Report data retention period
| Report name | Data retention period |
|---|---|
| User Activity report | 90 days |
| Ads Activity report | 7 years |
| Cohort report | 7 years |
| Privacy & messaging report | 7 years |
How to download data
- To export data from reports that support this feature, open the report, click the three dots in the top right corner, and then select “Download CSV”.
- To export reporting data programmatically from the AdMob API, please review the documentation for setting up and generating reports.