Price data and transparency

With the price data file, publishers with a billing address in the European Economic Area (EEA) and in South Africa can access pricing details for billable advertisements served to an end user in the EEA or South Africa, respectively. The file is available daily as a downloadable compressed CSV file. You can use your price data files to see how much you were paid per billable advertisement and associated fees related to the advertisement.

Once you've requested access to receive the price data file, it may take up to 48 hours for the data to become available. Any price data files generated will be retained for a minimum of 60 days. No report will be generated if your account doesn't have traffic served to EEA or South Africa end users for the given day. After 90 days of inactivity, you will need to re-enable access and to continue receiving reports.

Explore details about price data files

Note the following details about price data files:

• Data contained in your price data file is reported in your account's default currency.
• Data in the downloaded files may differ from what you see in your account for various reasons, including the following:
  • The price data file includes EEA or South Africa billable events only. The events are based on your network's billing address. For example, networks in EEA get EEA events, and networks in South Africa get South Africa events.
  • The price data file may include unadjusted invalid traffic due to daily report generation.
  • Additional event signals may have been received after file generation.
  • Rounding of monetary values, currency conversions, or other billing adjustments.

EEA publishers only:

• Administrator user role permissions are required to (1) opt in to receive price data files, (2) download price data files, and/or (3) share price data with advertisers.
• You are able to opt in to sharing your event-level price data with the advertisers buying your inventory. By default, you are not opted in to sharing your price data at an event level. If you opt in to sharing your price data at an event level, EEA advertisers serving ads on your site will see how much you were paid per billable advertisement. If you decline sharing price data, your data will be shared in aggregate along with other publishers serving ads for a given advertiser.

  • When opted in to accessing non-aggregate price data, Google will share event-level data regarding the auction gross revenue (media cost), seller platform fee, amount the publisher was paid, and other applicable fees charged to the publisher per billable advertisement.

    Advertiser data—such as the price the advertiser paid and the buyer platform fee (currency)—will only be shared if the advertiser has consented to sharing that information. If an advertiser declines to opt in to sharing their price data, their data will be shared in aggregate.

  • Google will not share your event-level price data—such as the amount you were paid as the publisher and the seller platform fee (currency)—with advertisers unless you consent to price data sharing.

    If you decline to opt in to sharing your price data, your data will be shared in aggregate with other publishers also serving ads for a given advertiser.

South Africa publishers only:

Administrator user role permissions are required to (1) opt in to receive price data files and (2) download price data files.

Configure and request access to receive the price data file

Complete the following steps to opt in to receive the price data file. You also have the option to share your price data with advertisers.

1. Sign in to your AdMob account at https://admob.google.com.
2. Click Settings, then Account and locate the Price transparency section.
3. (Optional) To access non-aggregate price data, turn on the Access non-aggregate price data setting to opt in.
4. Click Save. Once these settings are saved, you’ll be able to receive price transparency data. You can download data as a compressed CSV file from this settings page within 48 hours of opting in.

Download your price data file

Complete the following steps to download your price data file:

1. Sign in to your AdMob account at https://admob.google.com.
2. Click Settings, then Account and locate the Price transparency section.
3. Select the date for which you want to download your price data file.
4. Click Download. The compressed CSV file containing your price data report will begin downloading.

To view the data, open the CSV file in a spreadsheet program (like Google Sheets) or a compatible text editor to view its contents. The price data CSV file contains non-standard formatting, including a header table and a body table, which may require custom changes to interpret programmatically.