Important: The "Reports" tool is deprecated and will be removed from Ad Manager in early 2026. We encourage you to try the new reporting experience, "Interactive reports," now available to all Ad Manager publishers. Get started with Interactive reports.
Get focused results with the right report type. #Create a report
Ad Manager offers several report types to help you understand your data:
- Historical reports: View data on clicks, revenue, click-through rate, and total impressions for dates in the past.
- Future sell-through: View data on sell-through rate (STR) and forecasted, available, and reserved impressions for dates in the future.
- Reach: View the estimated number of unique visitors exposed to different advertisers, orders, line items, or ad units in your network over a given time period.
- Privacy & messaging: View user data for the ways users interact with regulatory and other messages displayed on your site or app.
- Ad speed: View ad speed data related to ad requests flowing through your Ad Manager network, including linked Ad Exchange web properties.
- Partner finance: This report type only applies to Track assignments and reflects host-partner revenue splits based on advanced financial configuration.
- Video creative quality: (Beta) View data on the number of times that each content video is viewed.
- Real-time video: (Beta) View lost opportunities for video ads because of problems with a specific creative, ad unit, or line item.
- Revenue verification: (Beta) Publishers use this report type when confirming gross revenue with a buyer.
- Technical ad delivery: (Beta) View data from technical ads in your Ad Manager network. This report type is visible to all networks, and includes technical ad delivery data only.
- YouTube consolidated: View YouTube Partner Sales data for ad requests and impressions served through your Ad Manager network.
- Analytics: View Google Analytics App + Web property data flowing through Google Analytics properties linked to this network.
