Interactive reports offer several report types to help you understand your data. Additional report types are coming soon.
Access report types
You can access available Interactive report types in a few ways.
- Sign in to Google Ad Manager.
- Click Reporting, then Interactive reports.
- Choose one:
- Next to "Create my own report," click
and select a report type.
- Click Create my own report, then next to "Report type," click
- Click an existing report, then next to "Report type," click
This option works well if you're already viewing a report and want to start a new report of a different type.
- Next to "Create my own report," click
- To save your new report, add at least one metric, then continue setting up the report.
Learn more about creating Interactive reports.
Note: In an unsaved report, you can change the report type again by clicking the "Report type" menu and making a selection. Once saved, selecting a different report type opens a new report.
About available report types
Ads traffic navigator
View data related to ad serving that shows how different transactions compete, how bid requests are filtered, why some inventory fails to serve or monetize, and more.
Ad speed reports
View ad speed data related to ad requests flowing through your Ad Manager network, including linked Ad Exchange web properties.
Future sell-through reports
View data that predicts availability of impressions for your Google Ad Manager network so you can make sure you're maximizing revenue and sell-through rate.
Historical reports
View data on clicks, revenue, click-through rate, and total impressions for dates in the past.
Partner finance reports
This report type only applies to Track assignments and reflects host-partner revenue splits based on advanced financial configuration.
Privacy & messaging reports
View data related to the way users interact with the messages you display in your sites or apps.
Reach reports
View the number of unique visitors exposed to different advertisers, orders, line items, or ad units in your network over a given time period.
Real-time video reports (Beta)
View lost opportunities for video ads because of problems with a specific creative, ad unit, or line item.
Revenue verification report
Publishers use this report type when confirming Gross revenue with a buyer.
YouTube consolidated reports
View YouTube Partner Sales data for ad requests and impressions served through your Ad Manager network.