Interactive report dimensions

User age in years. Possible values:

• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+

The stream ID is the unique identifier for the data stream from which user activity originates. You can add stream IDs to your events to send data to certain data streams.

The name of the stream.

User gender based on inferred behavior and interests. Possible values:

• Male
• Female

Shows categories of user interests, such as sports.

The navigation users followed to the page.

The viewed page's title and the device's screen class.

Property name in Google Analytics.

Property ID in Google Analytics.

Name of billable Audience segment. This includes both first-party and third-party segments used for billing purposes.

Name of targeted audience segment, including all first-party and third-party segments that matched the user on the winning line item.

AdID size is the number of Android app identifiers (identified with an AdID) that make up this segment. Learn more about Audience segment composition.

The number of Amazon fire users that make up this segment.

The number of Android TV users that make up this segment.

The number of Apple TV users that make up this segment.

IDFA size is the number of iOS app identifiers (identified with an IDFA) that make up this segment. Learn more about Audience segment composition.

The number of identifiers, identified by a publisher provided identifier (PPID), that make up a segment. Learn more about PPID.

The number of Playstation users that make up this segment.

The number of Roku users that make up this segment.

The number of Samsung TV users that make up this segment.

The number of Xbox users that make up this segment.

The number of mobile web identifiers that make up this segment. Learn more about mobile web identifiers.

Number of members currently in the segment. It's possible for this value to be different from the 30-day active size, especially if the segment refreshes its membership frequently. Learn more about total size.

Note that for mobile inventory, the sum of "Mobile web size", "IDFA size", and "AdID size" may not equal the "Total size", due to non-mobile display identifiers and/or other devices. 

The segment status when targeting audience segments.

Values include Active, Inactive, and Active (expired).

• Active: segments can be targeted and new cookies are added.
• Inactive: segments can't be targeted and new cookies aren't added.
• Active (expired): segments can be targeted and new cookies aren't added.

The ID of the billable Audience segment. This includes both first-party and third-party segments used for billing purposes.

The ID of the targeted audience segment, including all first-party and third-party segments that matched the user on the winning line item.

The name of Audience segment data partner. If the segment is first-party, your Ad Manager network name is displayed.

The ID of the Audience segment data partner. If the segment is first-party, your Ad Manager network name is displayed.

The range within which the bid falls, divided into $0.10 buckets.

Reason the bid lost or did not participate in the auction. Possible values include:

• Winner: The bid won because it wasn’t rejected for any reason.
• Outbid: The bid lost to another candidate in the auction.
• Floor: The bid lost because its CPM was below the seller's reserve.
• Optimized pricing: The bid was below the floor price set by optimized pricing.
• No consent: The bid lost because the associated GDPR ad technology provider didn’t have user consent. 
• Unidentified vendor: The bid lost because the GDPR ad technology provider was unidentified.
• Publisher blocked: The bid lost because it was blocked by the publisher’s settings.
• Other: The bid lost for another reason, such as URL filtering.

The measurement source of a given metric. Includes the following values:

• Measured: The data for the metric was directly measured by client code that either Google controls or with which Google has intimate familiarity, or it uses OMID data from client code that was certified by Google or IAB Tech Lab.
• Inferred: The data for the metric uses OMID data or other publisher-provided signals that were not certified by Google or IAB Tech Lab.
• Provided: The data for the metric was inferred using sound judgment; however, it was not directly measured on the client. The inferred metric may originate from Google or a third party.
• (Not applicable): Indicates the source is not supported.

The current credit state of the advertiser. Statuses may include Active, On hold, Credit stop, Inactive, or Blocked, depending on the features enabled for your network. Learn more about what these statuses mean.

Shows performance by advertiser URL. For example, Big Soda Pop Co. might map to a domain name of delicious.cola.com.

Provides more transparency into advertisers whose identities are not otherwise available. This dimension sometimes makes large-volume reports run more slowly.

• Web caches and others: Domains that are associated with ad servers are grouped here, including Ad Manager and third-party, because we only report on the top-level domain. So if an ad server domain includes redirect parameters, we truncate the full URL, even though the request is valid and may be associated with revenue and impressions.

  You may want to combine this dimension with the "Advertiser (classified)" dimension, as we can often identify the advertiser associated with such domains.

• Unknown: This dimension shows the top 10,000 advertiser domains across Ad Exchange and Open Bidding, ranked by revenue. Any advertiser beyond this limit is placed into the "unknown" category.

Reports that use the “Advertiser domain” dimension will show 100% Ad Exchange Coverage for all rows except "(unknown)". For this reason, Ad Exchange Ad Requests and Ad Exchange Coverage should be disregarded for those rows.

In some scenarios, such as RTB ads, the advertiser domain may be one of multiple submitted domains and we don't know the specific creative chosen to be served. In this case, the advertiser domain reported is one randomly chosen from the list of possible domains.

"Not Applicable" indicates incompatibility with Ad server, AdSense, and Mediation demand channels.

The ID used in an external system for advertiser identification.

The ID of the advertiser company assigned to an order.

The ID of the advertiser, as classified by Google, associated with a creative transacted through Ad Exchange and Exchange Bidding, including Programmatic Guaranteed and Preferred Deals.

Labels applied to the advertiser. Labels can be used for either competitive exclusion or ad exclusion.

Shows performance by specific advertiser categories, such as Arts & Entertainment and Travel & Tourism. Helps understand performance across different advertiser segments.

Indicates the deal ID of the auction package where curation targeting was applied.

Shows “0” if auction package deal is not applicable. 

See also the Is curation targeted dimension.

Shows the encrypted ID of bidders, including Open Bidders and Authorized Buyers, who bid on their inventory. Available for Open Auction and Private Auction.

Shows publishers the performance of bidders, including Open Bidders and Authorized Buyers, who bid on their inventory.Available for Open Auction and Private Auction.

Identifies to publishers which buyers, including buyer networks that represent accounts (or "seats" on the exchange) owned by DSPs and ad networks, transacted on their inventory.

Identifies to publishers which buyers, including buyer networks that represent accounts (or "seats" on the exchange) owned by DSPs and ad networks, transacted on their inventory.

ID of the brand, as classified by Google, associated with a creative transacted through Ad Exchange and Exchange Bidding, including Programmatic Guaranteed and Preferred Deals.

Creative type as associated on your Google Ad Manager invoice.

The URL to which the visitor will be taken when they click the ad. Click-through URLs are assigned at the creative level.

For template based creatives, the Click-through URL attribute can only be populated if a click macro is used in the template.

Not all creative types support the click-through URL attribute, for example, HTML5, redirect, and backfill creatives.

Shows the ID of the curation partner whose data segment or curated packages were targeted.

Shows “0” if curation wasn’t targeted.

If curation was targeted, this dimension indicates the name of the curation partner whose data segment or curated packages were targeted. Shows “(Unknown)” if curation wasn’t targeted.

Shows publishers the performance of Preferred Deals, Private Auction, and Programmatic Guaranteed (Standard and Sponsorship) broken out by a deal name.

Shows "(Not applicable)" if no Preferred Deal, Private Auction, or Programmatic Guaranteed was involved.

Shows performance of Preferred Deals, Private Auction, and Programmatic Guaranteed (Standard and Sponsorship). The Deal ID is a system-generated number used to identify a deal between a buyer and a publisher. Shows "0" if no Preferred Deal, Private Auction, or Programmatic Guaranteed was involved.

Note: Some buyers may submit multiple bids at the same price for a single auction through different auction package deals, which aren't reported in Google Ad Manager. For these types of bidding, the Deal ID value is the auction package deals ID for Open Auction demand channel.

Reports the ID of the secure signal that was sent to the bidder who won the impression.

Reports the names of the secure signals that were sent to the bidder who won the impression.

Displays the method buyers used to access your inventory. This dimension helps you report across your entire network. Values include:

• Ad Exchange (includes First look)
• AdSense
• Ad server (direct-sold line items)
• Mediation
• Open Bidding
• Header Bidding
• SDK Bidding
• Protected Audience seller (non-Google) ^(Deprecated)

Displays the method buyers used to access your inventory.Combined with Demand channel, it provides a more granular view of your network traffic. Values include:

• Bulk
• Header Bidding (detected)
• House
• Network
• Open Auction - Auction Package
• Open Auction - First Look
• Open Auction - General
• Other (can represent video inventory sharing, as well as reservation ads, such as Bumpers and uncategorized Ad server ads)
• Preferred Deals
• Price Priority
• Programmatic Guaranteed
• Private Auction
• Sponsorship
• Standard

The ID of the DSP seat that won the impression.

Reports the First Look pricing rule ID. Where an item is eligible for both the First Look pricing rule and Unified pricing rule, the two rules are reported separately (in First Look pricing rule and Unified pricing rule dimensions) to help you determine which rule has the higher floor.

Applies to Ad Exchange and Open Bidding. Shows "(Not applicable)" for other demand channels.

Reports the First Look pricing rule. Where an item is eligible for both the First Look pricing rule and Unified pricing rule, the two rules are reported separately (in First Look pricing rule and Unified pricing rule dimensions) to help you determine which rule has the higher floor.

Applies to Ad Exchange and Open Bidding. Shows "(Not applicable)" for other demand channels.
 

The method used for counting impressions. Possible values include:

• Downloaded: Follows IAB count on download (Digital Video Ad Measurement Guidelines 2009).
• Begin to render: An impression is counted after creative assets have begun rendering. Follows IAB begin to render (Digital Video Ad Measurement Guidelines 2018).
• Unknown: An impression from Ad Exchange or AdSense (like, a non-Ad server impression), or an Ad server impression from before the introduction of this dimension in June, 2020.

Sometimes, there may be discrepancies or negative numbers when the impression counting method dimension is used. This can occur when a begin-to-render ping is received, but a downloaded ping is not received.

Indicates if a buyer targeted a data segment or a curated package from a curation partner.
Values include:

• Yes
• No

Learn more about curation partners.

Returns TRUE when First Look transacted. Available only for bids in Open Auction. Not supported for Preferred Deals or Private Auctions.

The ID for the type of creative that served when trafficked as a creative set. For video master and companion creatives, master ads play within the video player; companion ads, usually display, serve to non-video ad slots in conjunction with the master.

Type of creative that served when trafficked as a creative set.

For video master and companion creatives, master ads play within the video player; companion ads, usually display, serve to non-video ad slots in conjunction with the master.

The name of the buyer on a proposal.

The size of the ad slot where creatives are served from Ad Manager or Ad Exchange. This value may differ from the creative size reported in Ad Exchange. Possible values include:

• Audio: Audio ads 
• Fluid: Google rendered Native & Fluid ads
• Interstitial: Interstitial ads
• Native: Custom rendered native ads
• Video/Overlay: Video ads
• <width>x<height>: Fixed-size ads

Any other values show as "Unknown".

Note: This dimension can't appear in the same report as the "Unfilled impressions" metric. They are incompatible.

The ID of the pricing rule (formerly "unified pricing rule") used to set the price applied to programmatic demand. Shows the best eligible pricing rule, which may not be the applied pricing rule or the rejection reason. Other factors or rules could cause a bid's rejection.

The pricing rule (formerly "unified pricing rule") used to set the price applied to programmatic demand.

Shows the best eligible pricing rule, which may not be the applied pricing rule or the rejection reason. Other factors or rules could cause a bid's rejection.

"No pricing rule applied" may mean that the impression was unfilled, there was no matching pricing rule, or the auction candidate was ineligible for pricing rule filtering. (For example,  Standard or Sponsorship line items).

Any price set applies to Open Auction and Private Auction traffic across Open Bidding and Ad Exchange that matches the targeting criteria, including First Look. Traffic from Ad Exchange and AdSense backfill is subject to the pricing floor.

When the floor is set using target CPM, Ad Manager attempts to achieve a target CPM across all inventory sources that are covered by the pricing rule. Therefore, if a pricing rule report is broken out granularly but doesn’t include rows for all covered inventory sources, you may notice “Average eCPM” values that are below the rule’s target CPM. Learn more about activating CPM on pricing rules.

Note: In this description, "price" or "pricing" references target CPM or floor prices.

Type of Ad experiences used to serve the creative. Possible values are "Expanded ad (full screen)" or "(Not applicable)."

The ad technology provider (ATP) associated with the bid. ATP reports only if a bid is rejected due to lack of vendor consent. Otherwise, this dimension shows "Not applicable."

Compatible only with "Bids" and "Average bid CPM" metrics.

The ID of the ad technology provider (ATP) associated with the bid. Only appears in the exported version of a report.

The domain of the ad technology provider (ATP) associated with the bid.

Compatible only with "Bids" and "Average bid CPM" metrics.

The label IDs applied to the advertiser. Labels can be used for either competitive exclusion or ad exclusion.

The primary contact of the advertiser company assigned to an order. Select other dimensions to display labels, advertiser type, and more.

Values include "Network policies applied," "Network policies not applied," and "Unknown."

Values include "Protection applied," "Protection not applied," and "Unknown."

The Header bidding integration type. Possible values are "Prebid JS," 
"Prebid Server," "Amazon Publisher Services," or "Unknown."

The type of yield optimization used.

Optimization types include: First Look, Optimized competition, Target CPM, or All Other Traffic.

The estimated percentage of viewability based on an ad slot's historical and environment data, grouped into buckets. Possible values include:

• ≥50%
• 20% to 49%
• ≤19%
• Unknown

Displays which SDK renders the ad on mobile apps.  Ad exchange / AdSense inventory only.

Values include:

• 3P SDK: Ad rendered by third-party SDK. Recommended to report together with “Buyer network” and “bidder” dimensions. 3P SDK does not report Total clicks.
• GMA SDK: Ad rendered by Google Mobile Ads (GMA) SDK.
• Not applicable: Non-mobile traffic and unfilled request.

Reports if secure signals were sent to the bidder who won the impression. Values include:

• Sent to winner
• Not sent to winner

Secure signal sharing is a processor feature that lets publishers pass obfuscated signals (such as user IDs) to third-party bidders on RTB bid requests. 

Shows how including secure signals and sending them to bidders can impact metrics, such as Total impressions and Total CTR. 

Likely, the Bidder hasn't chosen to receive the signal(s) if you see a combination of:

• "Secure signal delivery = Not sent to winner" with
• "Secure signal presence = Present", and
• You've successfully completed your secure signals implementation.

Reports the presence of secure signals in the ad request. Values include: 

• Present
• Missing

Secure signal sharing is a processor feature that lets publishers pass obfuscated signals (such as user IDs) to third-party bidders on RTB bid requests. 

Shows how including secure signals and sending them to bidders can impact metrics, such as Total impressions and Total CTR.

Likely, the Bidder hasn't chosen to receive the signal(s) if you see a combination of:

• "Secure signal delivery = Not sent to winner" with
• "Secure signal presence = Present", and
• You've successfully completed your secure signals implementation.

Shows performance distributed by serving restriction. If an ad call can be subject to multiple restrictions, only the first match from the order below will be reported. Reporting figures won't overlap.

• Limited ads: Traffic where only limited ads can serve.
• Restricted data processing (RDP): Includes traffic where the publisher requested restricted data processing using the tagging parameter or the now-deprecated network control,  traffic where GPP strings triggered restricted data processing, or traffic from applicable US states where Google received Global Privacy Control (GPC) signals directly and triggered restricted data processing.
• Non-personalized ads (NPA): Includes traffic where the publisher requested non-personalized ads using the tagging parameter or the network control.
• Basic ads: Traffic where only IAB TCF v2.0 basic ads are eligible to serve. This matches users whose provided TC string includes consent for purpose 1 and legal bases for purposes 2, 7, 9, and 10, but no consent for purposes 3 or 4.
• Personalization disabled: Traffic where personalization was disabled by the mobile device’s user controls, other user personalization opt-out controls, or other cases where personalization wasn't feasible.
• No restriction: Traffic without any of the restrictions listed above.

Some ad requests may fall into multiple categories in this list. In these cases, the ad request is sorted into the first applicable category according to the order shown here.

Policy restrictions are not included in the Serving restrictions dimension and should be reviewed in the Policy center.

The ID of the creative that served to the ad slot request.

Creative that served to the ad slot request. Select dimension attributes to display click-through URL, SSL scan results, or custom fields.

Vendors present on a given creative or impression.

Values include:

• Company name (vendor ID), for instance, Numberly (2664)
• "-" for no certified vendors detected
• N/A for non-Ad Exchange traffic

Review Ad technology providers.

Defines the different delivery types of a line item companion. Values include:

• Optional
• At least one
• All

The computed status of the line item.

The quantity of impressions or clicks contractually sold for this line item. If a sponsorship line item has a "Minimum quantity" defined, that is also included in this field.

The amount entered for the line item in the "Rate" field. Reflects currently set value and not previous values if changed.

The method used for billing a line item. Values include:

• CPM: cost-per-thousand impressions;
• CPC: cost-per-click;
• CPD: cost-per-day (sponsorship and network line items only).

The end date of the creative associated with the line item.

The creative rotation type of the line item. Values include:

• Even
• Frontloaded
• Optimized
• Sequential
• Weighted

The date on which the line item creative started delivering.

Three letter abbreviation for currency assigned to the order. For example, US Dollars is displayed as USD.

Percentage of the impression goal delivered per the percentage of time elapsed. The delivery indicator is always with respect to the current state, not the reporting date range chosen.

Formula: (% impression goal delivered ∕ % of time elapsed)

If a sponsorship line item has a "Minimum quantity" defined, that quantity is used as the impression goal in the delivery indicator calculation.

The delivery rate type of the line item.

For sponsorship, standard, bulk, or price priority line items, the amount by which you plan to reduce a line item's cost. This information is for reference only; it doesn't affect a line item's priority based on rate or value CPM.

For sponsorship, standard, bulk, or price priority line items, the percentage by which you plan to reduce a line item's cost. This information is for reference only; it doesn't affect a line item's priority based on rate or value CPM.

The date on which the line item stopped delivering. Exported in M/D/YY format. For example, for line items with no end date, this value displays the text Unlimited.

The time at which the line item stopped delivering. Exported in YYYY-MM-DDTHH:MM:SS[+/-]hh:mm format. For example, for line items with no end time, this value displays the text Unlimited.

The different environments in which an ad can be shown.

The line item deal ID is a system-generated number used to identify a deal between a buyer and a publisher. Available for Programmatic Direct campaigns and Private Auction deals in Ad Manager campaigns.

The ID used in an external system for line item identification. This field must be enabled for your network. Contact your account manager for details.

The number of times that a given user can be served a line item within a given time period. A line item may have more than one frequency cap; for example, 5 impressions per day and 1 impression per hour.

The ID of the line item associated with the Creative that served to the ad slot request.

The name of the app that last modified the line item.

The total amount of clicks counted over the lifetime of the line item.

The total amount of impressions counted over the lifetime of the line item.

The total number of viewable impressions counted over the lifetime of the line item. Available for guaranteed line items that have a vCPM goal.

The line item is Makegood. If a Programmatic Guaranteed deal hasn’t met its originally agreed-upon terms or performance, a publisher can choose to create a Makegood on that deal. A Makegood line item is created from a proposal line item with a Standard line item type. 

The ID of the line item associated with the Creative that served to the ad slot request.

The total value booked for the line item.

• For CPC line items, it's calculated as: Booked revenue = Quantity * Rate
• For CPM line items, it's calculated as: Booked revenue = Quantity * Rate / 1,000

Whether or not the line item is eligible for optimization.

Specifies the type of the goal for a line item. Values include:

• Lifetime 
• Daily
• None

Indicates current progress towards the goal for the given unit type, such as impressions.

Indicates percentage of current progress towards the goal for the given unit type, such as impressions.

Indicates the type of unit used for defining a reservation, for example, impressions or clicks.

The numeric delivery priority value assigned to the line item, which ranges from 1 to 16. 1 is the highest priority and 16 is the lowest.

Defines the different reservation statuses of a line item. Values include:

• Reserved
• Unreserved

The date on which the line item started delivering. Exported in M/D/YY format. For example, if a line item starts on April 7, the value would be: 4/7/15.

The time at which the line item started delivering. Exported in YYYY-MM-DDTHH:MM:SS[+/-]hh:mm format. For example, if a line item starts on April 7, 2015 13:50 EDT, the value would be: 2015-04-07T13:50:00-04:00.

Type of line item associated to the creative that served to the ad slot request. Reservation traffic for this dimension may return a dash (-) in reporting. The dash can indicate delivery via inventory sharing.

An amount specified to help the ad server rank inventory. Given in units of the line item currency.

The web property code used for dynamic allocation line Items.

Displays the user-defined (optional) field value in the associated Order settings. Learn more about the Line item dimension for your campaigns.

The agency assigned to the line item.

Labels applied to the line item. Labels can be used for either competitive exclusion or ad exclusion. Learn more about the Line item dimension for your campaigns. 

The ID of the labels applied to the line item. Labels can be used for either competitive exclusion or ad exclusion. Learn more about the Line item dimension for your campaigns.

The salesperson assigned the line item. Learn more about the Line item dimension for your campaigns.

The secondary salespeople assigned to the line item. Learn more about the Line item dimension for your campaigns.

The secondary traffickers assigned to the line item. Learn more about the Line item dimension for your campaigns.

The trafficker assigned to the line item. Learn more about the Line item dimension for your campaigns.

Describes the status of the order's delivery. The status can be one of the following:

• Started
• Not started
• Completed

The date on which the line item stopped delivering. Exported in M/D/YY format.

The time at which the line item stopped delivering. Exported in YYYY-MM-DDTHH:MM:SS[+/-]hh:mm format.

The ID used in an external system for line item identification.This field must be enabled for your network. Contact your account manager for details.

The unique ID of the order. This dimension is available for all orders.

Labels applied to the order. Labels can be used for either competitive exclusion or ad exclusion.

IDs of the label applied to the order. Labels can be used for either competitive exclusion or ad exclusion.

The total amount of clicks counted over the lifetime of the order.

The total amount of impressions counted over the lifetime of the order.

The name of the Order associated to the line item linked to the Creative that served to the ad slot request.

The ID used in an external system for order identification.

Displays "TRUE" if an order is associated with a programmatic proposal. Otherwise, displays "FALSE."

The salesperson assigned to the order.

The secondary salespeople assigned to the order.

The IDs of the secondary salespeople assigned to the order.

The secondary traffickers assigned to the order.

The IDs of the secondary traffickers assigned to the order.

The date on which the line item started delivering. Exported in M/D/YY format.

The time at which the line item started delivering. Exported in YYYY-MM-DDTHH:MM:SS[+/-]hh:mm format.

The trafficker assigned to the order.

The ID of the trafficker assigned to the order.

City ID associated with the IP address from an ad slot request.

City name associated with the IP address from an ad slot request.

Continent associated with the IP address from the ad slot request. Possible values include Unknown, Africa, Americas, Asia, Europe, and Oceania.

The ISO code of the country associated with the IP address from the ad slot request.

The ID of the country associated with IP address from ad slot request.

Country associated with IP address from ad slot request.

The ID of the metro associated with the IP address from the ad slot request.

The name of the metro associated with the IP address from the ad slot request.

The ID of the postal code associated with the IP address from the ad slot request.

The name of the postal code associated with the IP address from the ad slot request.

The ID of the region associated with the IP address from the ad slot request.

The name of the region associated with the IP address from the ad slot request.

Shows the performance of specific Ad Exchange products. For example: Display, Video, Mobile-In app, and Ad Exchange for Games. This dimension is only visible if you use another Ad Exchange product, such as Video or Mobile.

Shows the performance of different ad types. Possible ad types in reporting include:

• Animated image
• Audio
• Auto display (also known as Magazine style ads)
• Image
• Rich Media
• Text
• Video

Not all of these ad types will appear on your inventory. 

Applies to Ad Exchange, Open Bidding, and AdSense. Shows "(Not applicable)" for other demand channels.

The ad unit code, used to identify the ad unit in Google Ad Manager ad tags.

The code of an ad unit in the first level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy.

The code of an ad unit in the tenth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy.

The code of an ad unit in the eleventh level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy.

The code of an ad unit in the twelfth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy.

The code of an ad unit in the thirteenth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy.

The code of an ad unit in the fourteenth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy.

The code of an ad unit in the fifteenth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy.

The code of an ad unit in the sixteenth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy.

The code of an ad unit in the second level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy.

The code of an ad unit in the third level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy.

The code of an ad unit in the fourth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy.

The code of an ad unit in the fifth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy.

The code of an ad unit in the sixth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy.

The code of an ad unit in the seventh level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy.

The code of an ad unit in the eighth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy.

The code of an ad unit in the ninth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy.

Displays the ID of the individual ad unit.

Displays the ad unit IDs for the full path of ad units, from the root ad unit. Nested ad units follow double chevrons (">>").

The ID of an ad unit in the first level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The ID of an ad unit in the tenth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The ID of an ad unit in the eleventh level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The ID of an ad unit in the twelfth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The ID of an ad unit in the thirteenth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The ID of an ad unit in the fourteenth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The ID of an ad unit in the fifteenth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The ID of an ad unit in the sixteenth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The ID of an ad unit in the second level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The ID of an ad unit in the third level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The ID of an ad unit in the fourth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The ID of an ad unit in the fifth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The ID of an ad unit in the sixth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The ID of an ad unit in the seventh level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The ID of an ad unit in the eighth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The ID of an ad unit in the ninth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The ID of the ad unit (top level). Displays only top-level ad unit IDs, with impression data for each child ad unit aggregated toward the total for its parent ad unit.

Displays the name of the individual ad unit.

Displays the full path of ad units from the root ad unit. Nested ad units follow double chevrons (">>").

The name of an ad unit in the first level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The name of an ad unit in the tenth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The name of an ad unit in the eleventh level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The name of an ad unit in the twelfth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The name of an ad unit in the thirteenth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The name of an ad unit in the fourteenth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The name of an ad unit in the fifteenth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The name of an ad unit in the sixteenth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The name of an ad unit in the second level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The name of an ad unit in the third level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The name of an ad unit in the fourth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The name of an ad unit in the fifth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The name of an ad unit in the sixth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The name of an ad unit in the seventh level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The name of an ad unit in the eighth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The name of an ad unit in the ninth level of the hierarchy. Learn more about reporting on ad unit hierarchy.

The name of the ad unit (top level). Displays only top-level ad units, with impression data for each child ad unit aggregated toward the total for its parent ad unit.

For rewarded ads, the set number of reward items the user receives from viewing the ad.

For rewarded ads, the set type of reward items the user receives from viewing the ad (for example, coins or extra lives).

Shows the delivery status of an ad unit. Possible values include:

• Active: The ad unit is active and can serve ads.
• Inactive: The ad unit is inactive and cannot serve ads.
• Archived: The ad unit is archived and cannot serve ads

Understand user consent status in relation to Apple’s App Tracking Transparency setting and its impact on monetization. ATT consent status applies only to the device ID. Values include:

• Authorized
• Denied
• Restricted
• Not determined
• (Not applicable)

Indicates if the traffic is from auto-refreshed ad requests. Values include:

• Refreshed: Traffic that is auto-refreshed, which refers to the action of serving or changing advertising or content in an automatic manner when a publisher calls auto refresh Google Publisher Tag (GPT) API on the ad request.
• Not refreshed: All other traffic.

Shows publisher performance by inventory segment.

Child networks give channel partners (or "parent networks") the ability to represent and manage their inventory. Channel partners use "Manage inventory" in Multiple Customer Management (MCM). This dimension allows channel partners to see how their individual child publishers are performing.

The Child network ID identifies the child network giving channel partners (or "parent networks") the ability to represent and manage their inventory. Channel partners use "Manage inventory" in Multiple Customer Management (MCM). This dimension allows channel partners to identify their individual child publishers to see how they are performing.

The name of the child network that gives channel partners (or "parent networks") the ability to represent and manage their inventory.Channel partners use "Manage inventory" in Multiple Customer Management (MCM). This dimension allows channel partners to identify their child network to see how their individual child publishers are performing.

Indicates whether a first-party user identifier was present on a given ad-request. This dimension only reports values based on first-party IDs and does not include PPID.

Possible values include:

• Active: A user identifier was present and active.
• Restricted: A user identifier was present in the ad request but personalization was not allowed.
• Missing: A user identifier wasn't present.

The format of the ad unit where the ad was requested.

The IDs of key-values associated to an ad slot request.

Key-values associated to an ad slot request. Use the "Ad Server Targeted Impressions" and "Ad server impressions" metrics to differentiate between targeted and untargeted impressions.

The ID of the placement that currently includes an ad unit associated with an impression, click, or other event. This is a flattened version of the Placement (all) dimension. Impressions, clicks, revenue, and other metrics can appear in multiple report rows. Learn more

The IDs of all the placements that include the Ad Unit that is associated with an impression, click, or other event.

Name of the placement that currently includes an ad unit associated with an impression, click, or other event. This is a flattened version of the Placement (all) dimension. Impressions, clicks, revenue, and other metrics can appear in multiple report rows. Learn more

All the placements that include the Ad Unit that is associated with an impression, click, or other event.

The status of the placement that currently includes an ad unit associated with an impression, click, or other event. This is a flattened version of the Placement (all) dimension. Impressions, clicks, revenue, and other metrics can appear in multiple report rows. Learn more

The statuses of all the placements that include the Ad Unit that is associated with an impression, click, or other event.

Indicates the valid PPID (Publisher provided identifier) status on a given ad request. Covers both reservation and programmatic traffic. This dimension only reports on PPID. Possible values include:

• Active: A user identifier was present and active.
• Restricted: A user identifier was present in the ad request, but personalization was not allowed.
• Missing: A user identifier wasn't present.

Reports the IDs of the secure signals sent in the ad request.

Reports the names of the secure signals sent in the ad request.

Shows impressions coverage by the ID type selected for personalization. Each impression will only be attributed to a single ID type. For reservations this is the ID type that may have been used for line-item audience-list targeting. For auction it is the ID type forwarded to the bidder. Note that this dimension is a proxy for the ID type that is most likely attributed to the impression (that is, an ID might not be sent to the bidder or used in bidding).

Possible values include:

• Third-party IDs: Third-party cookie or device ID
• PPID: Publisher provided identifier
• First-party IDs: First-party identifiers
• No personalization: No personalization was possible, but an ID was chosen for other purposes, such as frequency caps. Note that this classification will be phased out in favor of “non-personalizable IDs” and “personalization restricted.” Shows only for data occurring before April 16, 2024. 
• Non-personalizable IDs: An ID that can’t be used for personalization was present. Other uses, such as frequency caps, were possible. 
• Personalization restricted: An ID was present, but personalization was not possible due to a serving restriction. Other uses, such as frequency caps, were possible. 
• No ID: No ID was available.

An internal Google identifier for the signal. "All levels" reporting is on the leaf node and includes the hierarchy in a flat manner.

Reports "(None)" if publisher provided signals aren't available.

Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.

An internal Google identifier for the signal. "All levels" reporting is on the leaf node and includes the hierarchy in a flat manner.

Reports "(None)" if publisher provided signals aren't available.

Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.

An internal Google identifier for the signal. "All levels" reporting is on the leaf node and includes the hierarchy in a flat manner.

Reports "(None)" if publisher provided signals aren't available.

Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.

The level in the hierarchy where the taxonomy category falls. Reports on publisher provided signals delivered to the winning programmatic bidder.

Reports "(None)" if publisher provided signals aren't available.

Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.

Indicates the type of Taxonomy, either Audience or Content. "All levels" reporting is on the leaf node and includes the hierarchy in a flat manner.

Reports "(None)" if publisher provided signals aren't available.

Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.

The external code provided in the IAB Taxonomy for Audience and Content. Reports on publisher provided signals delivered to the winning programmatic bidder.

Reports "(None)" if publisher provided signals aren't available.

An internal Google identifier for the signal. Reports on publisher provided signals delivered to the winning programmatic bidder.

Reports "(None)" if publisher provided signals aren't available.

The name of the taxonomy, such as Sports or Cars, provided by the IAB for Audience and Content. Reports on publisher provided signals delivered to the winning programmatic bidder.

Reports "(None)" if publisher provided signals aren't available.

The level in the hierarchy where the taxonomy category falls. Reports on publisher provided signals delivered to the winning programmatic bidder.
Reports "(None)" if publisher provided signals aren't available.

Indicates the type of Taxonomy, either Audience or Content. "All levels" reporting is on the leaf node and includes the hierarchy in a flat manner.

Reports "(None)" if publisher provided signals aren't available.

The external code provided in the IAB Taxonomy for Audience and Content. "Top level" reports only on the root parent level with leaf nodes deduped per ad request.

It is still possible for multiple top levels to exist in the same ad request. 

Reports "(None)" if publisher provided signals aren't available.

Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.

An internal Google identifier for the signal. "Top level" reports only on the root parent level with leaf nodes deduped per ad request.

It is still possible for multiple top levels to exist in the same ad request.

Reports "(None)" if publisher provided signals aren't available.

Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.

The name of the taxonomy, such as Sports or Cars, provided by the IAB for Audience and Content. "Top level" reports only on the root parent level with leaf nodes deduped per ad request. It is still possible for multiple top levels to exist in the same ad request.

Reports "(None)" if publisher provided signals aren't available.

Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.

The level in the hierarchy where the taxonomy category falls. "Top level" reports only on the root parent level with leaf nodes deduped per ad request.

It is still possible for multiple top levels to exist in the same ad request.

Reports "(None)" if publisher provided signals aren't available.

Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.

Indicates the type of Taxonomy, either Audience or Content. "Top level" reports only on the root parent level with leaf nodes deduped per ad request.

It is still possible for multiple top levels to exist in the same ad request.

Reports "(None)" if publisher provided signals aren't available.

Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.

Includes all ad sizes in each ad request, accurately reflecting ad requests with multiple inventory sizes.

The size is displayed in the format "wxh" with multiple sizes separated by comma (for example, 300x250, 600x300v). You can apply filters to this dimension to only include certain sizes. Video ad request sizes are appended with "v", such as "640x480, 300x250v".

Indicates whether a third-party cookie or device ID was present on a given ad request. This dimension only reports values based on third-party IDs.

Possible values include:

• Active: A user identifier was present and active.
• Restricted: A user identifier was present in the ad request but personalization was not allowed.
• Missing: A user identifier wasn't present.

In comparison to “User identifier status,” “Third-party ID status” first checks presence, then permissions. Because it checks presence first it may have the value "missing," regardless of whether the user has opted out of personalization. 

Reports the status of Topics in the ad request. Values include:

• Topics not available: The client doesn’t have topics support (for example, it’s an app or a non-Chrome browser), or topics are unavailable for another reason.
• Topics empty: The client can provide topics, but the list is empty.
• Topics provided: The ad request included a list of one or more topics.

Understand if a requested query is designated as purchased. Values include:

• Purchased: Traffic redirected from properties other than owned (acquired or otherwise incentivized activity)
• Organic: Direct URL entry, site search, or app download
• Undefined: Value not set in the GPT or mobile SDK

Note: Publishers must set the traffic source to "Purchased" or "Organic" on the ad request to see those values in reporting. If no value is set, we'll report "Undefined."

Shows publishers the performance of their domains, subdomains or pages for URLs defined under "Inventory." Ad requests are only counted for URLs that have been defined under "Inventory."

Shows publishers the performance of their domains, subdomains or pages for the IDs of URLs defined under "Inventory." Ad requests are only counted for URLs that have been defined under "Inventory."

The type of video placement as defined by the updated IAB definition. The values of "in-stream" and "accompanying content" are declared via publisher inputted URL parameters. The values of "interstitial" and "no content" are populated automatically based on the declared inventory type. The video placement dimension only applies to backfill traffic.

Shows performance by different inventory sources.

• No Dynamic Allocation: (direct requests, or an unknown ad server) Ads served by Ad Exchange outside of dynamic allocation. This includes impressions that are served directly on a page or via another ad server that does not support dynamic allocation.
• Dynamic Allocation with no Ad Manager competition: (regular backfill) Backfill by Ad Exchange where it did not receive a reserve price by the publisher’s ad-server via dynamic allocation.
• Dynamic Allocation with Ad Manager competition: Backfill by Ad Exchange where it was able to beat the reserve price sent by the publisher’s ad-server via dynamic allocation.

Applies to Ad Exchange and Open Bidding. Shows "(Not applicable)" for other demand channels.
 

Reports the entity ID that provided the signal definition for the publisher. This can be the publisher itself or a third-party, such as BlueKia.

Reports the entity that provided the signal definition for the publisher. This can be the publisher itself or a third-party, such as BlueKia.

The ID of the native ad format. A native ad format is a template that defines the look and feel of a native ad.

Break down your reports by native ad formats. Native ad formats define the variables that determine the content of your ads. Note that non-native values display as “(Non-native ad)” and are included in the totals.

Break down your reports by native style ID. Break down your reports by native style ID. Native styles determine how your native creatives look for a segment of inventory.

Native styles determine how your native creatives look for a segment of inventory. Note that non-native values display as “(No native style)” and are included in the totals.

Assignments help you define revenue sharing or ad serving relationships with partner publishers. Depending on your permissions, you can select from some or all of the following types of assignments.

• Track: Define a revenue share agreement with a publishing partner for display or video ads. Revenue share is expressed in terms of a percentage value on the assignment.
• Redirect: Send either a percentage or an absolute number of video ad requests to a partner publisher. The redirect is handled through a third-party VAST tag.
• Share: Share specified video inventory with a partner Ad Manager publisher. Your partner can then book line items directly against that inventory in their own Ad Manager network.

The ID for an Assignment. Assignments help you define revenue sharing or ad serving relationships with partner publishers.

A publisher with whom you have an agreement to share ads and revenue.

The ID for a publisher with whom you have an agreement to share ads and revenue.

Shows whether a given piece of publisher inventory was above (ATF) or below (BTF) the fold of a page. Learn more about viewability.

The version string of the app. This dimension in Historical report type only applies to backfill traffic that is newer than November 18, 2023.

Shows either "Branded," "Semi-Transparent," or “(Unmatched ad requests)." The value depends on the amount of information about the Publisher’s page sent to the buyer who purchased the impressions.

Category of the user's browser.

A numeric ID assigned to the user's browser.

Name and version number of the user's browser (for example, Microsoft Internet Explorer 11). For browsers that auto-update, such as Google Chrome, no version number is displayed. 

“In-app browser” is a browser embedded within an app.

The ID of the carrier that allows publishers to see performance by mobile user connectivity, such as “Verizon (US).”

Allows publishers to see performance by mobile user connectivity, such as “Verizon (US).”

Shows delivery by device category: Connected TV (CTV) device ^(Beta) , Desktop, Feature phone, Set-top box (STB), Smart display, Smartphone, Smart speaker, and Tablet.

The name and version number of the device (for example, Nexus6_from_Google).

The manufacturing company for a device. Possible values include: Apple, Android, Amazon, and Roku.

The specific model of a device. For example, iPhone 12.

Whether the impression was a rewarded request or not, in which case "Unknown" is displayed. Learn more about rewarded ads.

Values match the Inventory type dimension available in the Overview Home dashboard. If comparing, be sure the date range in your report matches the date range on the Overview dashboard. 

Note: Video takes precedence over any other value. For example, if there is an in-stream video impression on a desktop device, it will be attributed to in-stream video and not desktop web.

Values include:

• AMP: User is viewing the ad on an Accelerated Mobile Page, which has been designed to load mobile web content faster.
• App: User is viewing the content through a mobile app on their smartphone or tablet. Note that Ad Manager identifies mobile apps via use of the SDK. Publishers using simplified URL tags to make requests for an app may see inconsistent results.
• Desktop web: User is viewing the content through a PC or laptop computer.
• In-stream video and audio: Ads played within the context of a video or audio stream in the same video or audio player that a user is viewing video or listening to audio content.
• Mobile web: User is viewing the content from their mobile or tablet browser.
• Other: Ad Manager can't detect where the user is viewing the content.

Returns "TRUE" for AdX Direct traffic (new) and "FALSE" otherwise (all existing Historical report traffic).

The App ID used in the Google Play Store or Apple App Store.

Learn more about finding app names and IDs.

Shows performance by mobile app. "(Not applicable)" may appear if the app name could not be resolved. For a complete view, add the "App ID" dimension.

Easily filter reports by my claimed apps with App ownership status. Values include:

• Owned means you've successfully claimed the app as yours.
• Not owned means you haven't claimed the app as yours.
• Not applicable means the App ID is not available.

The app must be confirmed through app readiness before you claim the app as owned. The app then goes through an approval process where the app receives a status.

App status is at the time of analysis, not at the time of the ad event.

The app store from which the app was downloaded. This dimension is available for mobile app inventory.

Shows performance by general groups of inventory. Possible values are:

• Web: User is viewing the content through a PC or laptop computer, or from their mobile or tablet browser.
• App: User is viewing the content through a mobile app on their smartphone or tablet. Note that Ad Manager identifies mobile apps via use of the SDK. Publishers using simplified URL tags to make requests for an app may see inconsistent results.
• AMP: User is viewing the ad on an Accelerated Mobile Page, which has been designed to load mobile web content faster.
• Other: Ad Manager can't detect where the user is viewing the content.

The Google Mobile Ads SDK version integrated into the app. Google Mobile Ads SDK for iOS and for Android traffic are both supported.

The Google Mobile Ads SDK version for Android traffic is only supported from June 23, 2023; prior to that date, this dimension will return a dash (-) in reporting for Android.

The device operating system. Possible values include Unknown, Other, Android, and Apple iOS.

Note: Desktop operating systems and non-mobile app impressions are always classified as "Unknown."

The ID of the operating system that is running on the device. This dimension is available for mobile app inventory.

The mobile device operating system and version number. Not available for desktop inventory and may exclude some less common OS versions.

Note: Desktop operating systems and non-mobile app impressions are always classified as "Unknown."

Shows performance broken out by the technology used to request the ad. This allows for advanced troubleshooting, such as investigating discrepancies between served and downloaded impressions. Possible values are:

• AMP Ad tag
  An impression is attributed to a request from an <amp-ad> tag. This tag allows AMP Ads to load faster than standard ads or ads from other tag types. If this value is something other than "AMP Ad tag" (such as "Google Publisher Tag" or "Other"), you're likely running ads from a custom domain. You may want to replace them with <amp-ad> tags, so AMP Ads can load faster. Learn more.
• Google Publisher Tag
  An impression is attributed to the Google Publisher Tag.
• GPT Light
  An impression is attributed to the GPT Light tag.
• GPT Simple URL
  An impression is attributed to a Tagless request, which allows ads in environments where JavaScript isn’t supported.
• Video Tag
  An impression is attributed to a request from a video player.
• Mobile Ads SDK
  An impression is attributed to a request that was built through the Google Mobile Ads SDK, so the ad is on an app.
• Show Ads 
  An impression attributed to the "Show ads" synchronous tag for Ad Exchange Direct traffic.
• Ads by Google 
  An impression attributed to the "Ads by Google" asynchronous tag for Ad Exchange Direct traffic.
• Other
  Indicates less common requests, such as Video Companion ad tag.

Note that the value "Google Ad Manager Tag" is no longer in use, but shows for compatibility reasons. 

Shows publishers data for their domains and subdomains. 

Information about the browser, device, and other environments into which a line item or creative served.

Shows the manner in which advertisers targeted ads to a publisher. Learn about Contextual, Personalized, and Placement targeting.

Shows performance by top domain, such as "example.co.uk". Excludes subdomains.

The description indicating where the ad came from, which may be useful in determining feature support or for troubleshooting. Possible sources are:

• Dynamic Ad Insertion
• Dynamic Ad Insertion API (pod serving)
• Dynamic Ad Insertion server-side beaconing
• Server-side
• Client-side
• Unknown

This dimension can be combined with all video dimensions, request type, date and time, ad unit, and all creative dimensions. It is compatible with impression metrics; video viewership, interaction, and error metrics.

Provide dimension feedback

​The major version of the Google Mobile Ads SDK integrated into the app.

The minor version of the Google Mobile Ads SDK integrated into the app.

Property codes consist of the publisher ID and an identifier of the inventory type. Learn more about web property codes. 

True if a request was eligible for server-side unwrapping based on unwrapping inventory rules. False if the request was not eligible.

A request being eligible for unwrapping does not guarantee that unwrapping callouts were made, for example there may be no redirect creatives matching a given request.

Daily breakdown of data. In Ad Manager, the data is shown in an extended format, such as Monday, January 18, 2016. The exported format is more compact, for example M/D/YY.

Note: The exported date format is based on the language and/or location associated with the Google account of the person creating the report. In reports created by other users, such as scheduled reports, the exported date format may differ from the format in reports created by you.

Calendar day of the week (for example, Monday, Tuesday).

Numeric hour of the day (0-23) according to the chosen time zone (either network time zone, or PST).

The related month and year. Example: "October 2019."

Weekly date range, formatted as "M/D/YY - M/D/YY".

The video content ingested in Ad Manager. The content source status must be active to serve ads.

Video ads not targeted to specific content using the cmsid and vid parameters appear as "Not applicable" with this dimension. To limit your report to only content-specific traffic, apply the Request type filter, set to is any of > Video tag when reporting on this dimension.

This will show "Not applicable" when a request comes for content that hasn't been ingested or requests don't match ingested content.

The ID of the video content ingested in Ad Manager. The content source status must be active to serve ads.

Video ads not targeted to specific content using the cmsid and vid parameters appear as "Not applicable" with this dimension. To limit your report to only content-specific traffic, apply the Request type filter, set to is any of > Video tag when reporting on this dimension.

This will show "Not applicable" when a request comes for content that hasn't been ingested or requests don't match ingested content.

The ID for a reusable ad spot that can be added to an ad break template, as well as directly targeted by a video line item.

A reusable ad spot that can be added to an ad break template, and directly targeted by a video line item.

The numerical version of a VAST creative that is returned, which may be useful in determining which version of VAST is requested on your ad tags, or if you distribute different ad tags to different players or partner inventory. Possible versions are: VAST 2, VAST 3, VAST 4, and Not applicable (for non-video requests).

For redirects, this is not the VAST version from the third-party ad server.

This dimension can be combined with all video dimensions, including content metadata, date and time, request type, ad unit and placement, and all delivery dimensions. It is compatible with total impressions metrics; sell-through metrics; viewership, error, and interaction metrics.

The filter to break down reporting data by video break type. Can only be used with the following string values: "Unknown", "Single ad video request", "Optimized pod video request".

Indicates YouTube ad duration in seconds or minutes within the range shown. For example, a value of "7 - 15 seconds" means the ad duration was within that range.

The video ad formats rule used to control the ad formats eligible for your inventory. Multiple video ad format rules can apply to an individual request. For overlap behavior of multiple rules, visit Programmatic inventory rules for video.

The video ad formats rule ID used to control the ad formats eligible for your inventory.

Multiple video ad format rules can apply to an individual request. For overlap behavior of multiple rules, visit Programmatic inventory rules for video.

The requested ad duration for a video opportunity. For a single ad request, this is the maximum ad duration provided on the request. For an optimized pod:

• If an opportunity is filled, this will be the duration of the ad served.
• If an opportunity is unfilled, this will be the network opportunity duration.

Shows publishers the performance of their video ad inventory broken out by type.

The position of an ad returned as a result of video fallback with a VAST redirect, or as a result of mobile fallback. This dimension is compatible with impressions, clicks, conversions, and other metrics that result from fallback and non-fallback ads being served.

The location of the video ads within a pod (groups of ads shown in sequence). Some examples are: "Position 1 in pod", "Position 2 in pod", and "Unknown position in pod", which represents truly unknown, non-podded video or non-video traffic.

To limit results to video-only traffic, filter your results using the Request type filter, set to is any of  Video tag.

The location of the pod (groups of ads shown in sequence) within the video content. Some example positions are: "Pre-roll", "Mid-roll", "Post-roll", and "Unknown position", which represents truly unknown, non-podded video or non-video traffic.

To limit results to video-only traffic, filter your results using the Request type filter, set to is any of  Video tag.

Shows whether any version of the video SDK was present in the ad request. Possible values include:

• iOS IMA SDK
• Android IMA SDK
• HTML5 IMA SDK
• tvOS IMA SDK
• Roku GAM Utils
• Roku IMA SDK
• Roku PAL
• iOS PAL
• Android PAL
• HTML5 PAL
• tvOS PAL
• Cast PAL
• iOS GMA SDK
• Android GMA SDK
• Unknown
• SDK-less
• Other

See more information on each SDK.

This dimension can be combined with all video dimensions, request type, date and time, ad unit, and all creative dimensions. It is compatible with impression metrics; video viewership, interaction, and error metrics.

Indicates YouTube ad duration in seconds or minutes within the range shown. For example, a value of "7 - 15 seconds" means the ad duration was within that range.

The type of YouTube ad. Includes Audio ad, Bumper ad, Masthead ad, Non-skippable in-stream ad, Outstream ad, Responsive video ad, Skippable in-stream ad, Third party ad, Video ad, and in-feed video ad.

Duration of an ad break of a live stream event.

The name given to the ad break of a live stream in Ad Manager.

The ID for CMS metadata associations. Reporting data reflects the current state, not the historical state, of CMS metadata associations.

Learn how to report on video content metadata.

The ID for CMS metadata associations. Reporting data reflects the current state, not the historical state, of CMS metadata associations.

Learn how to report on video content metadata.

Video groups assembled and targeted based on filters or by selecting individual videos, or both. The content bundles are automatically updated when new content is ingested with matching metadata.

Reports with this dimension show all bundles where content appeared, not only the targeted bundles.

Video ads not targeted to specific content using the cmsid and vid parameters appear as "Not applicable" with this dimension. To limit your report to only content-specific traffic, apply the Request type filter, set to is any of > Video tag when reporting on this dimension.

The ID for the Video groups assembled and targeted based on filters or by selecting individual videos, or both. The content bundles are automatically updated when new content is ingested with matching metadata.

Reports with this dimension show all bundles where content appeared, not only the targeted bundles.

Video ads not targeted to specific content using the cmsid and vid parameters appear as "Not applicable" with this dimension. To limit your report to only content-specific traffic, apply the Request type filter, set to is any of > Video tag when reporting on this dimension.

The CMS content source name.

Name of the Ad Manager Video and Studio custom event triggered.​

​ID of the Ad Manager Video and Studio custom event triggered.

Type of Ad Manager Video and Studio custom event triggered.

The ID of the video in the CMS content source.

Shows the name for the inventory share assignment. Learn more about sharing TV inventory with a partner.

Shows the ID for the inventory share assignment.

Shows who received a share. Either a host or a partner receives shares.

The ad server that will serve ads to the inventory shared based on this assignment. Learn more about TV inventory sharing assignments.

Options include:

• Amazon
• FreeWheel
• Google Ad Manager
• Publica
• Roku
• SpringServe

Under Inventory share assignment, the Inventory share type attribute describes the type of share. Values include Pod, Stream, Impression, or Opportunity.

The name given to a live stream in Ad Manager.

The ID given to a live stream in Ad Manager.

The name given to the ad break of a live stream in Ad Manager.

The ID given to the ad break of a live stream in Ad Manager.

This attribute, under Inventory share assignment, provides the intended share percent.

The midpoint of the video ad request duration bucket.

Whether or not the video impression came from a continuous play environment. Possible values include "Continuous", "Not continuous", and "Not set" (when continuous play information couldn't be determined).

Shows publishers the performance of their video ad inventory broken out by source. The following values include:

• Measured: Measured by the Video SDK
• Inferred: A DAI SSB or ActiveView presumed viewability event
• Provided: All other Video SDK-less cases

The ID of the yield partner, as classified by Google.

Name of the yield partner, as classified by Google.

Name of the "Ad network" company within a yield group. Learn more about yield partners.

ID of the group of ad networks or exchanges, called a yield group, used for Mediation and Open Bidding.

Note: This dimension can return a "Not applicable" value when requests are eligible for Open Bidding, but no Open Bidding partners actually bid.

Name of the group of ad networks or exchanges, called a yield group, used for Mediation and Open Bidding.

Note: This dimension can return a "Not applicable" value when requests are eligible for Open Bidding, but no Open Bidding partners actually bid.

The ID of the Exchange Bidding deal.

The type of the Exchange Bidding deal.

Type of mediation request, as defined for each network in a mediation group. For example, "Mobile app".

Name of a yield partner in a yield group, including the yield group name and "Ad source ID" value. Example: "MyYieldGroup-MyYieldPartner ID: 123456789".

For Ad Exchange, the value "Ad Exchange" is displayed. Note that metrics for the "Ad Exchange" yield partner tag are counted once for each applicable yield group Ad Exchange is part of.