You can block ad experiences from appearing on your network or specified inventory. Note that enabling blocks can reduce your revenue by not allowing some ads to serve.
Tip: Ad Exchange tags can't be used with protections. Implement Google Publisher Tags instead.
Ad experience blocks apply to these transactions
- Open Auctions
- First Look
- Private auctions
Block an ad experience
Get started
- Sign in to Google Ad Manager.
- Click Protections, then Protections.
- Click New protection, then Ad content.
- Enter a name for your protection.
- (Optional) To target a type of inventory medium on which you want to control the display of ads, under "Inventory type," click
and select an option, such as "Games."
Choose your targeting preference
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Choose an option:
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To protect all inventory, select Protect all inventory.
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To protect specific inventory, select Only protect specified inventory.
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To use a targeting preset, click the "Add targeting preset" menu and select an item.
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To edit a targeting category, such as "Geography," click
and make your selections.
Learn more about targeting in protections.
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Enable blocks for ad experiences
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Under "Blocks," next to "Ad experiences," click Add.
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To enable a block, click the switch on
.
Note that you can't enable blocks for both "Block display ads" and "Block non-instream video ads" at the same time, as this would block all ads. Blocks for ad experiences include:- Block display ads: Blocks all display ads. Allows only video ads for targeted inventory. In-stream inventory will continue to show video ads.
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Block non-instream video ads: Blocks display ads that are VAST or otherwise contain a video file such as an MP4, WEBM, or HLS. This includes video ads that appear outside of a video player. For native video, Native video Guided design editor users need to set up a native video style to make their inventory eligible.
- Click Update.
Completion
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(Optional) Add any further protections as desired, such as an "Advertisers/Brands" block.
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Click Save.
