Declare ad technology providers for creatives in reservation campaigns for GDPR

Google provides extensive tools to help Ad Manager publishers comply with the GDPR and our EU user consent policy. This includes helping publishers select their preferred ad technology providers (ATPs) for ads personalization from a list of companies that have provided Google with information about their compliance with the GDPR—all of whom also have to comply with our data usage policy to ensure publisher data is protected.

This list of ATPs applies to programmatic demand and can be extended to reservations, as well. 

Jump to

• Specify network-level GDPR settings
• Declare different ad technology providers
• Ad technology providers declaration status
   

Specify network-level GDPR settings for reservation creatives

Declare ad technology providers that you work with on reservation creatives. Reservation creatives are associated with non-programmatic line items, including guaranteed (Sponsorship and Standard) and non-guaranteed (Network, Bulk, Price Priority, and House).

Google will check for consent for any ad technology providers that you declare when determining whether reservation creatives are eligible to serve. Complete the following steps to declare ad technology providers for reservations for your entire network:

1. Sign in to Google Ad Manager.
2. Click Admin, then Delivery, and then Delivery settings.
3. Select an option in "Reservation creatives" to declare the ad technology providers you work with on reservation creatives:
   • No ad technology providers to declare: You choose not to declare any ad technology providers for reservation creatives.
   • Declare ad technology providers: Search for the names of ad technology providers you work with on reservation creatives, then select the ad technology providers to add them to the list.
4. Click Privacy & messaging.
5. Click  on the European regulations message type card.
6. In the Add custom ad partner URLs field, enter the URL of any owned ad technology. If you use any ad technology owned by you or your company on your site or app, such as a content delivery network, enter its URL, domain, or subdomains to make sure that ad technology isn’t blocked in reservation requests. This list should only include ad technologies that you were unable to declare in the previous step.
   Note: It is your responsibility to ensure that you have consent for any URLs that you enter if consent is required.
7. Allow Google to extend consent checking to all reservations in the EEA, the UK, and Switzerland. You can opt in to the "Check reservation creatives for consent" feature to allow Google to scan all reservation requests and ensure that your network only serves reservations for which you have user consent. This option applies to publishers who are using Google's tools to manage consent for GDPR, as well as those who are using the TCF v2.2 to manage consent.
   Note: If you do not opt in, it is still your responsibility to ensure that your reservations have the necessary user consent to serve if consent is required.
8. Click Save.

Declare different ad technology providers for specific reservation creatives and creative wrappers

You can declare different ad technology providers for reservation creatives directly on creative and creative wrapper detail pages. These declarations will override the network-level "Reservation creatives" settings and only apply to the associated creative or creative wrapper. You can locate "Reservation creatives" by clicking Admin, then Delivery, and then Delivery settings.

When "Check reservation creatives for consent" is enabled and consent is not present for one or more ATPs detected or declared in a wrapper, no reservation campaigns will serve on the inventory targeted by that wrapper. Complete the following steps to declare different ad technology providers:

1. Sign in to Google Ad Manager.
2. Click Delivery, then Creative.
3. Click an existing creative, or add a New creative.

OR

1. Sign in to Google Ad Manager.
2. Click Admin, then Inventory, and then Creative wrapper.
3. Click an existing creative wrapper or add a New creative wrapper.
4. In the "Associated ad technology providers," select either: 
   • Use EU user consent settings: Applies the declarations you selected in the European regulations settings.
   • Set custom settings: Allows you to enter custom declarations for the selected reservation creative or creative wrapper.
5. If you selected Set custom settings, choose the ad technology providers you want to work with on this reservation creative or creative wrapper
   • No ad technology providers to declare: You don't declare any other ad technology providers.
   • Declare ad technology providers: Search ad technology providers names and add them to the list.
     Any override you make here will override your network-level "Reservation creatives" settings for this creative or creative wrapper. Locate "Reservation creatives" by clicking Admin, then Delivery, and then Delivery settings. When both creative- and creative wrapper-level declarations are available, all declared ad technologies will be used.
6. Click Save.

Check ad technology providers declaration status

Google scans all creatives to detect ad technology providers. Any ad technology providers that have not been declared are listed so that you can update the declarations in your network-level "Reservation creatives" settings or on the creative. You can locate "Reservation creatives" by clicking Admin, then Delivery, and then Delivery settings.

Possible statuses include:

• Incomplete: At least one detected ad technology provider wasn’t declared at the network level or on the creative. Action may be required; review the creative.
  • We found ad technology providers that you haven't declared: No action is required as publishers have no obligation to make any declarations on their reservation creatives, and serving eligibility is based on both the detected and declared ad technology providers. This status will persist if no action is taken.
  • We found unknown URLs that may affect serving eligibility: If your company owns the technology associated with these unknown URLs, such as a content delivery network, you may want to enter the URL, domain, or subdomains via "Add custom ad partner URLs" to ensure the ad technology won't be blocked in reservation requests. Otherwise, ad technology providers that are not listed can contact Google to seek certification.
• Complete: All detected ad technology providers have been declared, either at the network level or on the creative. No action required.
• Dash ("-"): The creative hasn't been scanned recently because it isn't active and its status may be out of date. Represented by a dash ("-"). No action required.