Campaign Manager 360 tags for video creatives are supported with both programmatic and reservation campaigns, where you control the creative in Ad Manager. Since the redirect happens within Ad Manager, they also work for cross-sell.*
Internal redirect functionality is not compatible with VPAID wrapped Campaign Manager 360 tags.
* If you traffic a Campaign Manager 360 creative yourself though Localhost as the creative for a Programmatic Guaranteed campaign, the request will not be made for the Campaign Manager 360 creative. When associated with a non-programmatic deal though, it will still be eligible.
Campaign Manager 360 tags (sometimes called "internal redirects") are creatives hosted by Campaign Manager 360. Similar to third-party creatives, these tags are used to retrieve creative assets. These tags are not sent directly to the user's browser. Instead, they're processed internally within Campaign Manager 360 and Ad Manager.
Campaign Manager 360 tags are used to serve ads to sites because they help simplify the trafficking process, reduce latency, and prevent counting discrepancies between Ad Manager and Campaign Manager 360. Ad Manager testing has shown a discrepancy rate of 0% for video internal redirects.
If the Campaign Manager 360 network has nothing to serve, or if invalid VAST is returned, the Ad Manager ad server will roll back the Campaign Manager 360 tag creative. This is sometimes called a "rewind." The ad server will then re-run the selection process and pick a different creative or line item, intentionally excluding the original Campaign Manager 360 tag creative. The end result is that more real ads are shown to users and fewer blank ads are delivered.
Ad Manager does not currently track a VAST error for a "rewind" as it would for an external redirect. Line item troubleshooting will display this as No creative returned, so you can understand why a line item is not delivering as expected.
Traffic Campaign Manager 360 tags for video creatives
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Sign in to Google Ad Manager.
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Click Delivery and then Creatives.
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Click New creative.
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Next to "Advertiser," enter the advertiser whose creative you're adding. Each creative is associated with one advertiser.
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Under "Standard creative," on the "Campaign Manager 360" card, click Select.
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Under "Settings," complete the following steps:
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Enter a name for the creative.
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Select the Target ad unit size for your creative.
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Enter the Redirect URL, which is the URL of a creative hosted on Campaign Manager 360 or Google Ad Manager.
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Under "Advanced settings," make your selections:
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Internal redirect to Google Campaign Manager 360: Select the "Internal redirect to Google Campaign Manager 360" option.
- SSL compatible: Choose "Auto-scan" or "Manual." By default, Ad Manager detects SSL status automatically. Learn more about SSL protocol to ensure your creatives are secure.
- Orientation: Choose "Any," "Portrait," or "Landscape."
- Labels: You can apply a label that can be set for Ad Unit frequency capping across your network or on specific ad units.
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Third-party impression tracking URLs: You can enter multiple Third-party impression tracking URLs.
These tracking URLs are pinged when the creative appears and can contain Ad Manager macros. They are not supported for creatives with an actual size of "Out-of-page." -
Show ad badging on this creative: You can choose to enable or disable the "Show ad badging on this creative" setting. When enabled (checked box), badging will be shown on this creative. Badging will be shown only in the EEA or for users worldwide, based on the publisher’s network settings. Learn more about Ad badging for reservations.
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Creative contains EU political content: Enable "Creative contains EU political content" if you intend to run political advertising as defined in the Platforms program policies section on European Union (EU) political advertising. If you declare "Yes" by checking the box for "Creative contains EU political content," restrictions will automatically apply once the new policy launches in late September 2025.
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- Click Save and preview.
How Campaign Manager 360 tags help reduce latency
Because Campaign Manager 360 tags are processed entirely within the Campaign Manager 360 and Ad Manager servers, with no requests to any other servers, there is no increased latency. If Campaign Manager 360 tags are used, it takes no longer to serve a Campaign Manager 360 creative than a hosted creative.