Before you begin
This article is meant for publishers to set up and manage their ad technology partner lists. For other visitors looking for more information about European regulations and privacy, go to our About European regulations messages page.
Ad technology partners (ATPs)
Google provides publishers with controls to select which ad technology partners (ATPs) are allowed to serve and measure ads in the European Economic Area (EEA), the UK, and Switzerland, to support ad delivery, ad measurement, and other functions. All partners listed have shared certain information that is required by European regulations policy, a link explaining their data usage that you can share with your users as part of your consent flow, and they have agreed to comply with our data usage policy.
We built controls for you to choose the ad tech partners you work with so you are in control of the activity on your site. If you don’t engage with the controls, the commonly used set of ad technology partners indicated will serve. The commonly used set comprises the ad technology partners representing the most revenue to publishers from all programmatic demand sources.
Our EU User Consent Policy requires that you clearly identify each party with whom data will be shared. So whether you use a custom set of ad technology partners or use the commonly used set, you will need to list these partners for your users.
You can view these controls and the list of ad technology partners in your Ad Manager, AdSense, or AdMob account.
Jump to
- How ad partners works and the impact of selections
- Quick start: select your ad partners
- Ad partners list
How ad partners works and the impact of selections
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Google's programmatic channels, including Programmatic Guaranteed, primarily feeds into two areas: 1. Google demand (Google Ads, DV360) 2. Other buyers (Authorized Buyers, Open Bidding partners, SDK bidders) Both provide automatic scanning of bidders based on TC/AC strings. With "Other buyers," there's an opt-in option that includes the scanning and filtering of creative level ATPs. 3. All reservation creatives (direct reservations, indirect non-guaranteed, house) can also optionally be scanned for consent. |
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Quick start: select your ad partners
You will need to include ad partners (previously ad technology providers) that receive your users' personal data. Ad partners include Google, ad sources, and vendors, and use data about your users to show personalized ads or non-personalized ads, or to report on conversions.
Step 1: Go to Settings
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Step 2: Choose your ad partners
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Ad partners list
There are several groups of ad partners, varying in how they function and work with consent management platforms.
Google ATP vendors
See below in the two lists of the vendors who are part of the additional consent program, also referred to as Google ATP vendors. Note that ad partners in this list that require Google's Additional Consent (AC) are marked with an asterisk (*).
Commonly used list of ad partners - updated June 2025
See below the list of commonly used ad partners. In "Settings" (see step 1 above), you can automatically include common ad partners.
- 6Sense Insights, Inc
- A Million Ads Limited
- Aarki
- ABCS INSIGHTS
- Acuityads
- Ad Lightning
- Ad360
- Adara Media
- Adelaide Metrics Inc
- AdFalcon
- Adform
- Adikteev
- AdKernel
- Adloox
- ADMASTER PRIVATE LIMITED
- AdMaxim
- Adnami ApS
- Adobe Advertising Cloud
- Adstra
- AdTriba
- AdTheorent, Inc.
- AdTiming
- Adventori
- Affinity
- Affle India
- Amazon
- Amobee
- Appier
- AppLovin Corp.
- AppNexus (Xandr) Inc
- Arpeely
- Artsai
- Ask Locala (F.K.A Fusio by S4M)
- AudienceProject
- Avocet
- Bannerflow
- Basis Technologies
- Beeswax
- Bidease
- Bigabid
- Blue
- Bombora
- Bridgewell
- C3 Metrics
- Celtra
- Chalk Digital
- Cheq
- clean.io
- Clinch
- Cloudflare
- comScore
- Connected-Stories
- CONTXTFUL
- Coupang
- Crimtan
- Criteo
- CyberAgent
- DeepIntent
- Digital Turbine Media, Inc
- DISQO
- DoubleVerify
- Dynata
- eBay
- Epsilon
- Eulerian Technologies
- Evidon
- Exactag
- Exponential
- Extreme Reach
- Flashtalking by Mediaocean
- fluct
- Gemius
- GfK
- GO.PL
- GroovinAds
- GroupM
- gskinner
- Happydemics
- HockeyCurve
- Improve Digital
- Index Exchange
- InMobi
- Innovid
- Intango Ltd.
- Integral Ad Science
- IPONWEB
- IQM
- ironSource Mobile
- Jampp
- Jivox
- jsdelivr
- Kantar
- Kayzen
- Kobler
- Lacuna
- LeadsRx
- Liftoff
- LiveIntent
- LiveRamp
- Loblaw Media
- Localsensor
- LoopMe
- Lucid
- Madington
- Magnite
- MarketCast LLC
- Marketing Science Consulting Group, Inc.
- Media.net
- MediaGo
- MediaPal
- mediasmart
- Mercado Livre
- Meta
- MicroAd
- Microsoft
- MOBSUCCESS
- Mobvista/Mintegral
- Moloco Ads
- Neodata Group
- Netquest
- Neural.ONE
- Neustar
- NextRoll, Inc.
- Nielsen
- NinthDecimal
- On Device Research
- OneTag
- OpenX Technologies
- Opera Software Ireland Ltd
- Optimize LCC D.B.A Genius Monkey
- Oracle Data Cloud
- OTTO
- Outbrain Inc.
- Pangle DSP
- Pelmorex Corp
- Persona.ly
- Pixalate
- Placed
- Playable Factory
- PLAYGROUND XYZ
- Polar
- Preciso
- Prism Partner
- PubMatic
- PulsePoint
- Quantcast
- Rackspace
- Read Peak
- Relay42
- Remerge
- Rockerbox
- Roku Advertising Services
- RTB House
- Salesforce DMP
- Samba TV
- Seedtag
- Seenthis
- Sharethrough, Inc.
- Sift Media
- Simpli.fi
- Singular Labs Inc.
- Sizmek
- Smaato
- Smadex
- Smart
- Smartology
- SMN Corporation
- Sojern
- Somplo
- Sonobi, Inc
- Sovrn
- StackAdapt
- Supership
- TabMo
- TEEMO
- TemuDSP
- The Trade Desk
- Throtle
- travel audience – An Amadeus Company
- TreSensa
- TripleLift
- TrustArc
- Tuky Data
- UNICORN
- Unity Ads
- UnrulyX
- Upwave
- Virtual Minds
- Weborama
- White Ops
- Wizaly
- xpln.ai
- Yahoo
- Yahoo! Japan
- Yandex
- YieldMo
- YouAppi
- Zeta Global
- Zucks
Other ad partners - updated June 2025
See below the list of other ad partners. In "Settings" (see step 1 above), you can automatically include these ad partners.
Commonly used ad partners list JSON file
Google maintains a downloadable JSON file containing the list of commonly used ad partners and their IDs. The file will be updated each time the commonly used list of ad partners is updated. This JSON file can be used by certified CMPs to help inform ad vendor selections for publishers who are using their consent management solutions.
To download the commonly used ad partners list JSON file, click or navigate to the following URL: https://storage.googleapis.com/tcfac/commonly-used-providers.json.