| Ad unit (top level) |
- Ad unit code
The ad unit code, used to identify the ad unit in Google Ad Manager ad tags.
- Ad unit reward amount
For rewarded ads, the set number of reward items the user receives from viewing the ad.
- Ad unit reward type
For rewarded ads, the set type of reward items the user receives from viewing the ad (for example, coins or extra lives).
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| Ad unit (all levels) |
- Ad unit code
The ad unit code, used to identify the ad unit in Google Ad Manager ad tags.
- Ad unit reward amount
For rewarded ads, the set number of reward items the user receives from viewing the ad.
- Ad unit reward type
For rewarded ads, the set type of reward items the user receives from viewing the ad (for example, coins or extra lives).
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| Advertiser |
- Advertiser primary contact
Name and email address of the contact assigned to an Advertiser company in Google Ad Manager.
- Credit status
The current credit state of the advertiser. Statuses may include Active, On hold, Credit stop, Inactive, or Blocked, depending on the features enabled for your network. Learn more about what these statuses mean.
- External advertiser ID
The ID used in an external system for advertiser identification.
- Labels
Labels applied to the advertiser. Labels can be used for either competitive exclusion or ad exclusion.
- Type
The classification of advertiser. Types include Advertiser, Agency, House agency, or Ad network. Learn about advertiser types.
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| Child network code |
- Child partner name
Shows performance broken down by child partner name in Multiple Customer Management (MCM) Manage Inventory.
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| Creative |
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Click-through URL
The URL to which the visitor will be taken when they click the ad. Click-through URLs are assigned at the creative level.
For template based creatives, the Click-through URL attribute can only be populated if a click macro is used in the template.
Not all creative types support the click-through URL attribute, for example, HTML5, redirect, and backfill creatives.
- Creative size
The Ad Manager creative's "Target ad unit size".
- Creative SSL scan result
The result of an Ad Manager scan of the creative. Values include Compliant, Not Compliant or Not Applicable.
- Creative SSL compliance override
Whether there's an override, and how the override has been set. Possible values include "Not applicable," "Compliant," and "Not Compliant." Learn more
- Third-party vendor
The third-party vendor detected from the ad tag trafficked in the "Code snippet" field of third-party and custom creatives. If the code snippet is not recognized by
Google Ad Manager, this value will be "Unknown vendor".
- Custom fields
Custom fields
All Ad Manager custom fields defined with a type of "Creative". A maximum of fifteen custom field attributes can be selected per dimension.
Note: If the creative is part of a creative set, the "Creative ID" column may show the creative set ID. For technical details, view the SOAP API "CREATIVE_ID" entry.
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| Inventory share assignment |
- Inventory share type (Beta)
Under Inventory share assignment, the Inventory share type attribute describes the type of share. Values include Pod, Stream, Impression, or Opportunity.
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Partner ad server (Beta)
The ad server that will serve ads to the inventory shared based on this assignment. Learn more about TV inventory sharing assignments.
Options include:
- Amazon
- FreeWheel
- Google Ad Manager
- Publica
- Roku
- SpringServe
- Partner target share percent (Beta)
This attribute, under Inventory share assignment, provides the intended share percent.
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| Line item |
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| Master and companion creative |
- Master or companion
Exposes whether the creative is set as Master or Companion within a line item.
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| Order |
- Agency
The agency assigned to the order.
- Agency ID
The external ID entered for the agency. The external ID is on the agency's settings page, which can be displayed when you view an Ad Manager Company in Admin.
- Booked CPM / Booked CPC
The total booked Impressions and clicks for the line items in the order.
- External ID
The ID used in an external system for line item identification. This field must be enabled for your network. Contact your account manager for details.
- Labels
Labels applied to the order. Labels can be used for either competitive exclusion or ad exclusion.
- Lifetime clicks
The total amount of clicks counted over the lifetime of the order.
- Lifetime impressions
The total amount of impressions counted over the lifetime of the order.
- Order PO number
The ID used in an external system for order identification.
- Programmatic order
Displays "TRUE" if an order is associated with a programmatic proposal. Otherwise, displays "FALSE".
- Salesperson
The salesperson assigned to the order.
- Secondary salespeople
The secondary salespeople assigned to the order.
- Secondary traffickers
The secondary traffickers assigned to the order.
- Start time / End timeThe time at which the line item started/stopped delivering. Exported in YYYY-MM-DDTHH:MM:SS[+/-]hh:mm format.
Example
For line items with a start date of April 7, 2018 13:50 EDT, the value would be "2018-04-07T13:50:00-04:00".
For line items with no end time, this value displays the text "Unlimited".
- Start date / End dateThe date on which the line item started/stopped delivering. Exported in M/D/YY format.
Example
For line items with a start date of April 7, 2018, the value would be "4/7/18."
For line items with no end date, this value displays the text "Unlimited".
- Trafficker
The trafficker assigned to the order.
- Custom fields
All custom fields defined in Admin with a type of "Order". A maximum of fifteen custom field attributes can be selected per dimension.
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Video
Content |
- ID of the video in the content source
The ID of the video as created in the content management system from which it was ingested. This ID is a publisher-provided value that a publisher references on ad requests in order to match an ad request to the content being shown.
- Content source name
A publisher-provided name for a video clip as setup in a publisher’s content management system.
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