Follow along: Blog | YouTube | X
Check optimizations for your network
Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Manage inventory
Identifier for Vendor (IDFV)
Google Ad Manager publishers can send IDFV from your iOS apps to RTB demand (Authorized Buyers, Open Bidders, and SDK Bidders) when ads personalization is permitted. For now, IDFV for RTB demand is only available outside of the EEA, UK, Switzerland, and some US states.
Learn more about enabling publisher first-party IDs.
Traffic and deliver ads
Launched "Dismiss (close)" option for Offerwall
This feature allows publishers to add a close option to Offerwall, giving users the choice to dismiss the message for a set number of times before it becomes blocking. This helps balance monetization with user experience and is designed to help lower the Offerwall's average bounce rate. Learn more about how to use the dismiss option.
Report and optimize
Optimizations for your network
The new Optimization tips for Google Ad Manager page highlights revenue opportunities customized for your network. You may see opportunities for expert-guided consultations, self-guided optimizations, or general suggestions for increasing revenue. Check often to find new strategies and tailored insights.
Removal of the Technical ad delivery report
Following its deprecation, the Technical ad delivery report has been removed from the Ad Manager interface. The window to download data is now closed.
Interactive reports: Updates based on your feedback
Historical reports now support additional dimensions and metrics including:
- Dimensions
- Exchange bidding deals: Two new dimensions, "Exchange bidding deal type" and "Exchange bidding deal ID," have been added to enhance your deal reporting.
- Inventory share: Report on dimensions like "Inventory share assignment" and "Inventory share outcome" and related metrics.
- Creative policies filtering: Analyze the impact of creative policies with the new "Creative policies filtering" dimension.
- App tracking status: Report on user consent with the new "App level tracking status" dimension.
- Mobile app SDK versions: Report on app details with new attributes for "Rendering SDK," "App SDK major version," and "App SDK minor version."
- Metrics
- Inventory share: Additional metrics such as "Inventory shares" and "Inventory share partner unfilled opportunities."
- Rich media: Over a dozen new metrics are now available for measuring the performance of Rich Media creatives, such as "Interaction rate," "Average display time," "Total expansions," and "Manual closes."
- Rich media custom events: Track user-defined interactions within your creatives using the new "Custom event - count" and "Custom event - time" metrics.
Learn about other recent updates to Interactive reports.
New Data Transfer fields
We’ve added the following new fields to Data Transfer:
- CreativeType: Type of creative that served to the ad slot request.
- InventoryTypes: Shows performance by general groups of inventory.
- InventoryTypesExpanded: Values match the Inventory type dimension available in the Overview Home dashboard. If comparing, be sure the date range in your report matches the date range on the Overview dashboard.
- RequestType: Shows performance broken out by the technology used to request the ad. This allows for advanced troubleshooting, such as investigating discrepancies between served and downloaded impressions.
- Site: Shows publishers' data for their domains and subdomains. The use of this dimension isn't the same as reporting on URLs. Unlike URLs, the "Site" dimension doesn't have to be manually defined in the user interface to generate results. Returns an empty string for data from sites with invalid URLs.
Learn more about Data Transfer fields.
Coming soon
Simplified Private Auction deal creation
Rolling out in mid-October 2025, publishers will no longer need to create a corresponding line item that targets the same inventory in addition to creating the Private Auction (PA) deal itself. The deal creation process has been simplified so that a publisher only needs to create the PA deal itself for setup to be complete.
Details on the migration to Interactive reports
In Ad Manager "Reporting," Interactive reports will replace Reports in 2026.
Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Throughout the migration, we'll continue adding dimensions and metrics to Interactive reports. For any dimensions or metrics you'd like added to Interactive reports, please share your suggestions. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.