Features in Beta phase might not be available in your network. Watch the release notes for when this feature becomes generally available.
Publisher provided signals (PPS) you have collected or configured can be used in reservation line item targeting.
Billing
Note that if you target PPS categories mapped to audience segments, you may incur additional audience billing fees.
Tip: Categories mapped to audience segments are identified in the targeting picker when selected. Look for the "Info" icon indicating the category includes mapped audience segments.
First-party audience fees apply if a user must have been present in an audience segment for the targeting expression to apply. The first-party segment fee will only be charged once (on a CPM basis). For example, if an audience segment needed to match, and audience mapped PPS needed to match, that's only one fee. Regardless of how many first-party segments or PPS categories are targeted from those segments, we'll only bill for a single segment per impression.
Set up line item targeting for PPS
You can target PPS taxonomy categories for line items. By targeting a PPS taxonomy category, you also target entities mapped to those categories. For example, if you map the PPS taxonomy category "Sports" to a Key-Value pair with key: page, value: sports, targeting the PPS taxonomy category "Sports" will effectively target the Key-Value pair with key: page, value: sports.
To set up your PPS targeting for a line item:
- Sign in to Google Ad Manager.
- Click Delivery and then Line items.
- Click a line item.
- Under "Settings," scroll down to "Add targeting."
- Select Publisher provided signals and make your targeting selections.
Learn more about targeting. - Click Save.
