Send a deal to an agency seat (Beta)

Agency deals allow you to negotiate and extend Preferred Deal proposals and Private Auctions to an agency at the agency seat level. You can create the deals at the different account levels of an agency, such as at the sub-account level. Support for Programmatic Guaranteed is coming soon. 

These agency deals have a universal deal ID that can be used by the agency across all of their DSPs. Not having to create separate deals for each DSP an agency uses streamlines programmatic deals (as well as tracking and reporting) for publishers and their agency partners.

To create agency deals, DSPs need to integrate with agency seats (and with this endpoint in the Authorized Buyers Marketplace API). 

Submit a deal

To ensure you’re interacting with the agency seat (not the DSP seat) when you submit a deal, follow these steps in your proposal setup.

For Preferred Deal setup

1. Sign in to Google Ad Manager.
2. Click Sales and then Proposals. 
3. Click New proposal.
4. In "General settings": 
   1. Enter a name and any optional details you want to include.
   2. On the "Buyer" menu, click Select buyer, then Agency, and then choose an agency partner. The agency will provide you with the correct ID or buyer name to send the deal to.
5. Finish setting up your proposal line item.
   Learn more about proposals.    

For Private Auction setup

1. Sign in to Google Ad Manager.
2. Click Sales and then Private Auctions.
3. Click New private auction.
4. In "General settings":
   1. Enter a name and any optional details you want to include.
   2. Click Save and continue. 
5. Next to "Invite buyers," click Agencies, and then select one or more agency partners using the agency provided ID.
6. Finish setting up the Private Auction.
   Learn more about Private Auctions. 

Reporting

Add the Demand subchannel dimension to report on the method buyers used to access your inventory.