Configure curation settings (Beta)

You can choose to share secure signals or contextual information with third-party curation partners. Curation partners use this information to:

• Create data segments, which buyers can target directly within their agency seat.
• Package your inventory to maximize its appeal and value to buyers.

For publishers, allowing buyers to target data segments on your inventory directly within their agency seat can:

• Improve deal transaction rates and match rates, as bid requests sent to DSPs can be optimized towards buyer targeting.
• Provide more accurate forecasting against your available inventory to buyers, in alignment with their targeting.

Jump to a section in the article:

• Share data for segment targeting
• Allow curation partners to package your inventory
• Reporting

Step 1: Share data for segment targeting

How it works

• Control sharing of secure signals or contextual signals with the curation partner. Learn more about secure signals.
• When you send an ad request to Ad Manager with relevant signals, Google will send the signal to the curation partner.
• The curation partner returns a data segment ID to Ad Manager.
• A buyer has targeted a "data segment" in their deal creation, creating a Deal ID which is shared with DSPs.
• When the data segment returned by the curation partner matches buyer targeting, Ad Manager sends a bid request with the associated Deal ID to DSPs. Google handles the fee payment to the curation partner (taken out of the bid price).

Share the data

1. Sign in to Google Ad Manager.
2. Click Inventory, and then Curation settings. 
   
3. Under "Curation partner," review the list of partners.
4. For each curation partner, control the signal sharing settings:
   • Share secure signals: This data helps partners match data segments. To enable secure signal sharing with the curation partner, turn the switch on . By default, secure signal sharing is on. 
     Tip: Before you can share secure signals with curation partners, you must first allow secure signal sharing for your network and then select secure signals to collect. 
   • Share contextual information: Contextual information includes URL, App ID, Pub ID, user geography at the metro level, and TCF consent string. This data helps partners create data segments. To enable contextual signal sharing with the curation partner, turn the switch on . 
     By default, contextual signal sharing is on. 
5. Click Save.

Step 2: Allow curation partners to package your inventory

Along with helping buyers target data segments, curation partners can also create packages of inventory to share with a buyer. Curation partners can set floor prices for these curated packages. Such floor prices apply only if they are higher than the publisher's set floor price for a given impression. Buyers looking for targeted inventory may like these packages.

How it works

• You allow curation partners to package your inventory.
• Curation partners can access a dedicated interface to create inventory packages based on different targeting dimensions, such as URL, App ID, environment, user geography, and so on, creating a Deal ID.
• A curation partner shares a Deal ID with the buyer, which can be subscribed to within the agency seat.

Allow inventory curation

By default, allowing inventory curation is on for supported partners.

1. Sign in to Google Ad Manager.

2. Click Inventory, and then Curation settings. 
3. Under "Curation partner," review the list of partners.
   
4. Choose an option:
   • To allow a curation partner to include your inventory in curated packages for buyers, under "Allow inventory curation," turn the switch on . By default, this setting is on. 
   • To not allow inventory curation, turn the switch off . 
5. Click Save.

Reporting

To report on how curation was used by buyers to target your inventory, create an Interactive report and add the following dimensions and metrics.

Dimensions

• Agency (Level 1)
• Agency (Level 2)
• Agency (Level 3)
• Agency ID (Level 1)
• Agency ID (Level 2)
• Agency ID (Level 3)
• Auction package deal ID
• Buyer network
• Curation partner
• Curation partner ID
• Is curation targeted
• Programmatic deal name
• Programmatic deal ID

Metrics

Include at least one metric in your Interactive report. The following metrics are compatible:

• Total impressions
• Ad Exchange impressions
• Bids
• Total CPM, CPC, CPD, and vCPM revenue
• Total CPM and CPC revenue
• Ad Exchange average eCPM
• Ad Exchange ad request eCPM