Once you've decided which ad units to target for native ads, you can begin to create your native ads. This article describes the 3 options available to you. To get started:
- Sign in to Google Ad Manager.
- Navigate to Delivery, then Native.
- Click New native style.
- Select how you want to create your native ad. Here are the options:
Guided design editor
Use this option if you:
- Want controls to build and style a native ad without the need to write code. You can use templates or let Google design the native ad to get started quickly. You still have the option of modifying these styles using HTML and CSS.
-
Want to use one or more of the four standard formats.
Note: This option supports all transaction types.
See examples of each standard native ad format
Note: These are only examples. The templates for native content ads and native app install ads have multiple layout configuration options.
Native content ad
Native video content ad
Native app install ad
Native video app install ad
We recommended that you create a style for each standard native ad format to maximize demand. If you don't want to customize a style for each format, you can use the "Use Google-designed native styles" option, which allows one style to be applied to all formats.
HTML & CSS
Use this option if you:
- Prefer to have full control over the styling of your native ads on websites. This option lets you create a style entirely on your own, using the HTML & CSS that you specify.
- Prefer to create custom native formats that allow you to define new variables for ad content.
Note: This option only supports traditional transactions and Publisher-managed creatives for Programmatic Guaranteed.
Android & iOS app code
Use this option if you:
- Prefer to have full control over the content and styling of your native ad on apps. You don't need to create a style in this option; you create custom native formats that allow you to define new variables for ad content.
Note: This option supports all transaction types.
