Get started
To set up a user message experiment, follow these general guidelines. Then, review the details for the specific type of experiment you’re setting up.
Step 1: Create your message
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Sign in to Google Ad Manager.
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Click Privacy & messaging.
- Create a new message. On one of the message type cards:
- Click Create if this is your first time creating a message of the selected type.
- Click Manage if you've previously created a message of the selected type. Then, click Create message.
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In the "Add your sites" section, click Add site.
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Make your selections, then click Confirm.
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(Optional) In the "Select language" section, select languages.
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On the same page, review any other options available for your experiment type, then click Continue.
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Enter a message name.
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In the "Set up" section, select configuration options.
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To style the message, click
and make your selections.
Step 2: Create your experiment
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Review the details for the type of experiment you’re setting up:
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Click Set up experiment.
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Click Create experiment.
Note- Clicking Save draft saves the message as a regular message, not as an experiment. To continue with the experiment later, open the draft and click Set up experiment.
- Clicking Discard experiment exits experiment mode for the message.
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Enter a name for the experiment and choose your delivery settings.
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Click Save. The experiment runs as scheduled.
Review the types of user message experiments
Review the details for the type of user message experiment you’re setting up.
Experiment criteria
Before starting the experiment, be sure to add the Ad blocking recovery tag to your site. To access the tag:
- Sign in to Google Ad Manager.
- Click Privacy & messaging.
- Click
on the Ad blocking recovery message type card, and then click Tagging.
- Under “Ad blocking recovery,” click Copy, and then paste the tag into your site.
- (Optional) Copy and paste the error protection message code into your site.
Delivery settings
- Experiment period: The earliest available start date is displayed in the date range picker. Scheduled experiments start on the selected date.
- Traffic allocation: The percent of users you want to apply the user message to during the experiment. For example, 60% traffic allocation means that the message will be eligible to 60% of your users, while the remaining 40% won't see the message.
