Set up the "Rewarded ad" user choice

You can offer site visitors the chance to watch a short ad and earn access to your site.

Requirements and restrictions

  • You first need to create a rewarded ad unit and link it to your Offerwall message.
  • Rewarded ads are supported for reservations, Preferred Deals, Open Auction, Private Auctions, and Programmatic Guaranteed.
  • Publishers using rewarded inventory must comply with the policies for ad units that offer rewards.

Link a rewarded ad unit to your Offerwall

Troubleshooting

Insufficient rewarded demand

The Offerwall with the rewarded ad turned on will only be displayed when there is a rewarded ad available. If no rewarded ad is available, the Offerwall will not be shown during that page view. The Offerwall will instead be shown on the next page view that occurs while a rewarded ad is available.

Potential reasons for low fill rates, which might impact how often Offerwall is shown, include the following settings:
  • Blocking video ads (or other protections)

    Rewarded ads can include both video or display ads, so protections configured to block all video ads may inadvertently block rewarded video ads. If you would like to block video ads on your inventory, but allow them for a specific Offerwall rewarded ad unit, create an exclusion on the Offerwall rewarded ad unit.

    Selecting "Only protect specified inventory" with an exclusion on the ad unit will protect everything except the ad unit.
  • Setting a very high price floor for your rewarded ad unit
    High price floors on the rewarded ad unit may lead to fewer rewarded ads being available for the Offerwall. To configure price floors, click Inventory, and then Pricing rules. We suggest choosing the "Let Google optimize for me" option, setting no price floor, or setting a lower price floor. Review "Unified pricing rules" to learn more about the available options.

Incorrectly configured rewarded ad unit

The Offerwall won’t show if the rewarded ad unit isn’t properly configured. When site visitors select the "Rewarded ad" user choice in the Offerwall, the settings applied to the selected rewarded ad unit are used to display the rewarded ad.

Review the steps to link a rewarded ad unit to your Offerwall.

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