Labels are inherited. Labels applied to "up-stream" or parent items are automatically applied to down-stream or child items. For instance, if you apply an ad exclusion label to an advertiser, this label is automatically applied to the advertiser's orders and line items. Inheritance provides a convenient way to manage ad serving or other goals that you want applied across all or most of your network.
Inherited labels are marked with an inheritance icon ().
Label inheritance is retroactive in the case of companies and orders. If you apply a label to an advertiser, for example, all existing and new orders for that advertiser inherit the label.
Labels can be applied to inventory across your Ad Manager network as well, and this means that every ad unit in your network inherits that label.
Despite inheritance, labels can often be overridden on a case-by-case basis—inherited labels can be removed and other labels can be applied. When you override or remove an inherited label, the inheritance icon is shown as crossed out. The exception to inheritance is creatives—they do not inherit labels. However, you can apply labels to individual creatives as needed.
Remove a label
The following steps show how to remove a label from an order.
- Sign in to Google Ad Manager.
- Click Delivery and then Orders.
- Click the name of the order from which the label is to be removed.
- Click Settings.
- Under "General settings", locate the label box and click
on the label you want to remove.
