On this page
- About My Ad Centre
- Personalised ads in My Ad Centre
- Customise ads topics and brands
- Control the info that Google uses to show you personalised ads
- My Ad Centre on ads
About My Ad Centre
My Ad Centre gives you more control of the ads that you’re shown on Google services like Search and YouTube. You can customise ads and manage your privacy settings directly from ads that you’re shown, or in My Ad Centre itself.
Personalised ads in My Ad Centre
In My Ad Centre, you can easily control whether or not Google will show you personalised ads. You can turn personalised ads on or off on Google services at any time.
When you turn on personalised ads, your ads will be more relevant because your information and the choices that you’ve made in My Ad Centre are being used to help find ads for products and brands that interest you.
When you turn off personalised ads, Google will not use the information and activity saved to your Google Account or your choices in My Ad Centre to show you ads. Instead, the ads that you’re shown will be based on general factors like the time of day or the topic of the video, website or app that you're viewing.
Learn more about how personalised ads work.
Customise ad topics and brands
With My Ad Centre, you can customise your ads by choosing the topics and brands that you’d like to get more or fewer ads about. By customising your ads, you have greater control of the kinds of ads that you’re shown on Google services, like Search and YouTube.
When you customise your ad experience, you're influencing how Google determines what ads to show you. If you tell Google that you’d like to be shown more ads about hiking and fewer ads about jewellery, you may notice more ads related to the outdoors and fewer ones related to necklaces.
Customising your ads doesn't affect the amount of ads you're shown. When you tell Google that you want to be shown fewer ads about a topic or brand, you’ll notice fewer ads about that topic or brand soon. In some instances, however, you still might be shown an ad about that topic or brand. For example, if you wanted to be shown fewer ads about jewellery, but you use Google Search to look for earrings, you may be shown ads for earrings.
You can customise your ads in the My Ad Centre Customise ads tab or directly on the ads that you’re shown on some Google services.
Learn more about how to customise your ads experience.
Control the info that Google uses to show you personalised ads
With My Ad Centre, you can control and update what info Google uses to show you personalised ads, including:
- Information from your Google Account
- Categories used to show you ads
- Activities used to show you ads
- Areas from where you’ve used Google
You can control the info that Google uses to show you personalised ads in the My Ad Centre Manage privacy tab.
Learn more about how to control what data Google uses to show you ads.
My Ad Centre on ads
You can open My Ad Centre directly on the ads that you see on some Google services, like Search and YouTube, by selecting the More menu.
With My Ad Centre, you can:
- Block an ad
- Report an ad
- Like an ad
- Customise the ads that you're shown
- Learn more about the advertiser
- Discover the information used to show you that ad
Learn more about how to control your ad experience.